Recruitment Marketing Public

The Candidate Funnel dashboard in PageUp Recruitment Marketing offers a unique view of your candidate's journey, from initial interest to a successful hire. It's important to understand how this dashboard tracks activity to interpret its data accurately.

What each stage of the Candidate Funnel shows you

• Visitors: This represents the total number of candidates (both known and unknown) who visited your careers site. It provides a comprehensive view of your audience reach.
• Potential Candidates: This refers to the number of known or anonymized candidates that visited your site. It helps you understand the size of your identifiable talent pool.
• Started Application: This metric shows the number of candidates who visited your site and later began an application. It highlights the initial intent to apply.
• Completed Application: This specifically shows the number of candidates that visited your careers site and later completed an application. This connects initial visitor activity with a successful application submission.
• Candidates: This stage represents the number of candidates who visited, then completed a job application, and went on to become a successful candidate (e.g., moved through interview stages, were offered the role).
• Hired: This shows the number of candidates who visited, then completed a job application, and were later hired. This is the ultimate conversion metric for your recruitment marketing efforts. See below for more details.

Example scenario

• February: Candidate David Smith started his journey with the careers site in February when he consented and completed a call to action (CTA), e.g. job alerts or exit CTA.
  • At this stage, the candidate funnel will include David in the totals for "Visitors", "Potential Candidates" for the month of February.
• May: When a suitable role was advertised in May, David revisited the careers site and then completed and submitted his application in May.
  • At this stage, the candidate funnel will have David appear as part of the total number calculated for "Visitors", "Potential Candidates", "Started Applications", and "Completed Applications" for the month of May.
• July: After going through the recruitment process, David was successfully hired in the month of July.
  • At this stage, the Candidate funnel will have David included in the total for "Hired" but may be included in the total for "Visitors" and "Potential Candidates", but not included in the total for "Started Applications" and  "Completed Applications" because he didn't start a new or completed an application in the month of July.

Key points to remember

• Focus on initial engagement: The Candidate Funnel is excellent for understanding how many potential candidates are engaging with your content and how they are included in the total for each stage.
• ATS Integration is key: While Recruitment Marketing is an agnostic system, the accuracy of the "Completed Application", "Candidates", and "Hired" stages heavily relies on its seamless integration with your Applicant Tracking System (ATS). Data from your ATS is crucial for mapping candidates through these later funnel stages, which are based on the statuses within the ATS that you map to Recruitment Marketing.
• Why application numbers may differ: You might observe differences between application counts. This often arises because candidates may apply for multiple roles, the Candidate Funnel focuses on distinct candidate journeys or initial application activities that lead to a completion.

How "Hired" status is tracked

The "Hired" status within the Candidate Funnel is determined by how your ATS Statuses are configured in Recruitment Marketing.

To check this:

1. From the side menu, under Integrations, click ATS.
2. Under the Statuses column, click the number of statuses.
3. Review each status pulled from your ATS that is relevant to the candidate being hired e.g. Offer accepted.
   
4. Where the status is marked with Hired (in the Status drop-down menu), then any candidate who reaches that status in the ATS will be counted as "Hired" in the Candidate Funnel. If "Hired" is not selected, that status will not contribute to the "Hired" count in the funnel.

By understanding these distinctions, you can effectively leverage the Candidate Funnel dashboard to gain valuable insights into your recruitment marketing efforts and candidate engagement.

Supplementary information

• For information on the status setting, see ATS Integrations for details.