Measuring the effectiveness of an email campaign

Recruitment Marketing Public

Once a candidate opts in and demonstrates their interest in hearing more from you in the future, it’s important to develop that relationship. This is called candidate nurture, and in Recruitment Marketing, you can measure the effectiveness of your nurture efforts by looking at comprehensive analytics for your various email campaigns.

For more information on effectiveness refer to Creating an auto-nurture workflow.

If your emails are part of a workflow, refer also to Measuring the effectiveness of a workflow.

Viewing email analytics

  1. From the side menu, under Reports & Logs click Reports.
  2. Click the Emails tab.
  3. Enter a Date Range to filter your results by. If you do, the Candidate Funnel will update to reflect the following for that date range:
      • number of candidates to whom the email was delivered and of that, the number who opened the email
      • number of candidates who clicked a link in the email
      • number who received the email and later started an application
      • the number who completed an application, and the number who went on to become "successful" - depends on your own unique company workflow and practices.

This page also offers insights into message performance, number of opens over time, mobile versus desktop usage, candidates’ operating systems, and click counts for each link in the email.

In the Emails table, click the name of an email to view the following analytics:

Alternative approach

  1. From the side menu, under CRM click Emails.
  2. From the Email Type drop down, make a selection.
  3. The table below will update to display sent mails. Next to each will be percentage rates for Delivered, Opens and Clicks.

  4. Next to an email, click the Analysis icon for a more detailed look at that email’s performance.



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