Recruitment Marketing Public

Once a candidate opts in and demonstrates their interest in hearing more from you in the future, it’s important to develop that relationship. This is called candidate nurture, and in Recruitment Marketing, you can measure the effectiveness of your nurture efforts by looking at comprehensive analytics for your various email campaigns.

For more information on effectiveness, refer to Creating an auto-nurture workflow.

If your emails are part of a workflow, refer also to Measuring the effectiveness of a workflow.

Viewing email analytics

1. From the side menu, under Reports & Logs, click Reports.
2. Click on the Emails tab.
3. Enter a Date Range to filter your results by. If you do, the Candidate funnel will update to reflect the following for that date range:
   1. The number of candidates to whom the email was delivered, and from that number, who opened the email.
   2. The number of candidates who clicked a link in the email.
   3. The number who received the email and later started an application.
   4. The number who completed an application, and the number who went on to become "successful". How you define "successful" depends on your own unique company workflow and practices.
      
4. To view further insights into your email, scroll down to the Emails section and click on the relevant Email page link, e.g., Apply for Job via Email.
   

The next page will display insights into message performance, number of opens over time, mobile versus desktop usage, candidates’ operating systems, browsers, and click counts for each link in the email.

Alternative approach

Alternatively, you can view all emails and their analysis:

1. From the side menu, under CRM, click Emails.
2. You may use the filters located at the top of the page to refine your search or to display all items.
   
3. Columns will display the following:
   1. Activity: Whether it's in the activity status of Draft, Scheduled, Sending, or Sent.
   2. Processed: Displays the percentage progress for the email.
   3. Time optimised: Displays the percentage of email messages that have been held back because of Smart Send Assist.
   4. Delivered: Displays the percentage of email messages that have been successfully delivered to each candidate's email provider.
   5. Opened: Displays the percentage of email messages that have been opened. Some email providers may block this information from being recorded.
   6. Clicked: Displays the percentage of emails clicked.
4. Next to the relevant email, click the Analysis (chart) icon for a more detailed look at that email’s performance.