Recruitment Marketing Public

You've invested time, money, and effort into creating a great career site. Now, you might be wondering what's effective and what could be improved. Which content is engaging candidates and encouraging applications, and how can you measure this?

Recruitment Marketing’s detailed analytics provide the information you need to make well-informed decisions.

Home dashboard

When you access Recruitment Marketing, a dashboard displays, showcasing some key metrics relating to your career site and associated recruitment marketing efforts. This dashboard is accessible anytime by clicking Home at the top of the page.

The ability to view the conversion rates as a percentage at each stage of the candidate journey for the major content components (including landing pages and blogs) is undoubtedly of value, however, perhaps the most striking stat on this dashboard is the Hired to Visitors ratio displayed beneath each funnel.

As its name suggests, this statistic conveys the quantitative relationship between visitors and applicants who have gone on to be hired, i.e., for every "x" number of visitors to your landing pages or blog, "x" number have gone on to be hired. It's a powerful metric that really communicates in succinct and quantifiable terms, whether your recruitment marketing content is performing as intended.

Measuring the effectiveness of landing pages

1. From the side menu, under Reports & Logs, click Reports.
2. Click on the Pages tab.
   
3. Enter a Date Range to filter your results by.
4. To view metrics for all pages, leave the Web Campaign field blank.
5. From the Page Type drop-down, select Landing page.
6. Refer to the 3 sections below for updated metrics:
   1. Pages conversion
   2. Page breakdown
   3. Call-to-action.

Pages conversion

• The number of visitors (known and unknown candidates) who have viewed any page.
• The number of known or anonymized candidates that viewed a page.
• The number of candidates that viewed a page and later started an application.
• The number of candidates that viewed a page and later completed an application.
• The number of candidates that viewed a page, then completed a job application, and went on to become a successful candidate. What you consider successful depends on your own unique company workflow and practices.
• The number of candidates that viewed a page, then completed a job application, and were later hired.

Page breakdown

In this section, and based on the filters set, you will see some (if filtered by campaign) or all of your landing pages listed in descending order by the number of candidates who viewed each.

It also reveals, at an individual page level, how many candidates (known and unknown) viewed the page, then went on to start an application, complete an application, and how many went on to become a successful candidate.

You can click the link of any page to view more detailed analytics for that particular page, including information on traffic sources and candidates' operating systems.

Call-to-action

This section displays all the Call-to-actions (CTA) created for use on your career site. These are listed in descending order, starting with the CTA that saw the largest number of candidate completions or conversions.