Recruitment Marketing Public

Calculating ROI in social recruiting is an important function for any talent acquisition team. Recruitment Marketing gives you the tools to do just that.

The platform’s robust analytics feature delivers data on which social networks are delivering the most candidates to your recruiting content, how many of those candidates are converting into applicants - even how many of those candidates, per each social network, have gone on to be successful.

To measure the effectiveness of your social recruiting efforts at a campaign level and/or at an individual landing page level, please follow the steps below.

Viewing all traffic data from social networks

1. From the side menu, under Reports & Logs click Reports.
2. Click the Traffic tab.
   
   
   
   
3. Enter a Date Range to filter by.
4. Select a Web Campaign if required to filter the data for a specific web campaign.
5. Enter a Candidate location to view results for candidates in a particular region only.
6. Below the Top Sources table header, click Traffic filters to display more options.
   
   
   
   
7. From the Filter by drop down, select either:
   • First visit - to look at the source of the candidate’s first visit only, or
   • Each visit - to look at the source of the candidate’s first visit and all subsequent visits. Individual candidates will be counted multiple times.
8. From the Traffic channel drop down, select Social Networks.
9. Select the All views (including all page views within a session) checkbox if required.
   The table below will now update to show:
   The number of candidates who originated from each social network
   OR
   The number of candidates who have ever visited each social network
   AND have done the following:
   • Viewed content in the campaign specified
   • Started an application
   • Completed an application
   • Become a successful candidate -  this depends on your own unique company workflow and practices.

Viewing traffic data from social networks for a page

1. From the side menu, under Reports & Logs click Reports.
2. Click the Pages tab.
   
   
   
   
3. Enter a Date Range to filter your results by.
4. Select a Web Campaign to filter the data for a specific web campaign.
5. From the Page Type drop down, select Landing page.
6. Scroll down to the Page breakdown table.
7. Click the Name of the relevant page.
8. Scroll down to the Top Sources section
9. Click Traffic filters to display more options.
   
   
   
   
10. From the Filter by drop down, select either:
    • First visit - to look at the source of the candidate’s first visit only, or
    • Each visit - to look at the source of the candidate’s first visit and all subsequent visits. Individual candidates will be counted multiple times.
11. From the Traffic channel drop down, select Social Networks.
12. Select the All views (including all page views within a session) checkbox if required.
    The table below will now update to show:
    The number of candidates who originated from each social network
    OR
    The number of candidates who have ever visited each social network
    AND have done the following:
    • Viewed content in the campaign specified in Step 1.
    • Started an application
    • Completed an application
    • Become a successful candidate -  this depends on your own unique company workflow and practices.