Recruitment Marketing Public

Traffic analytics presents data on the number of candidates who visited your content from a variety of different sources.

Viewing traffic sources

1. From the side menu, under Reports & Logs, click Reports.
2. Click the Traffic tab.
   
   

Each panel on the traffic source analytics screen contains two pieces of information - a source, and the number of candidates (known and unknown) that originated from that source. There are trends beside each number showing an increase/decrease in the column value. By default, this is based on a comparison of all data to present with all data up to the previous month. This comparison default can be changed by editing the date range fields at the top of the page.

Top Sources

Click "View All" to filter and generate a report. See Filtering the Top Sources data for more details.

Traffic channel filters

When filtering to generate your report, you can filter by the Traffic channel. The options to select from are:

• All Channels: Will list the information from the sections below, along with stats for direct traffic and other websites too.
• Jobs Boards: Will list the number of candidates (known and unknown) that originated from websites such as Indeed and Monster.
• Search Engines: Will list the number of candidates (known and unknown) that originated from websites such as Google, Bing and Yahoo.
• Social Networks: Will list the number of candidates (known and unknown) that originated from websites such as Facebook, Twitter, LinkedIn, etc.

High level Traffic

Finally, the pie chart shows the percentage breakdown for traffic sourced from socials, job boards, search engines, direct, email, and other websites.

Demographic tracking 

The demographics widget allows you to report on the gender split between female or male of known candidates.

1. From the side menu, under Reports & Logs, click Reports.
2. Click the Candidates tab. 
3. Filter by date range or web campaign you wish to view (optional).
4. Scroll to see the demographic chart.
5. Hover your mouse over the gender split to view more details. 
   

   Note: A candidate's gender is determined by their first name.