Recruitment Marketing Public

Traffic analytics presents data on the number of candidates who visited your content from a variety of different sources.

Viewing traffic sources

1. From the side menu, under Reports & Logs, click Reports.
2. Click on the Traffic tab.
   

Each section on the traffic source analytics page contains two pieces of information: a source and the number of candidates (known and unknown) that originated from that source. There are trends beside each number showing an increase/decrease in the column value. By default, this is based on a comparison of all data to present with all data up to the previous month. This comparison default can be changed by editing the date range fields at the top of the page.

Top Sources

Scroll down to the Top Sources section and click View All to filter and generate a report. See Filtering the Top Sources data and below for more details.

Traffic channel filters

When generating your report for Top Sources, you can filter by the Traffic channel. The options to select from are:

• All Channels: Will list the information from the sections below, along with stats for direct traffic and other websites too.
• Jobs Boards: Will list the number of candidates (known and unknown) that originated from websites such as Indeed and Monster.
• Search Engines: Will list the number of candidates (known and unknown) that originated from websites such as Google, Bing, and Yahoo.
• Social Networks: Will list the number of candidates (known and unknown) that originated from websites such as Facebook, Twitter, LinkedIn, etc.

High level Traffic

On the Pages reports tab, if you scroll down to the High level Traffic section, you'll see a pie chart showing the percentage breakdown of traffic sources, including socials, job boards, search engines, direct visits, email, and other websites.