Recruitment Marketing Public

Knowing what type(s) of device your audience is using to view your recruiting content is important as this will inform the layout and optimisation of your content.

The Device breakdown report presents clearly, in both chart and table form, information on the number of candidates viewing your content on mobile and desktop, as well as which operating system(s) they're using.

Device breakdown report

Device breakdown presents campaign-level data.

1. From the side menu, under Reports & Logs click Reports.
2. Click the Pages tab.
3. Set a Date Range is required.
4. Select a Web Campaign to focus on.
5. Under the Pages breakdown table, click the name of a page.
6. Scroll down to the Mobile vs Desktop chart.

You'll see a chart that illustrates clearly the percentage breakdown of views your campaign content has registered on mobile and desktop.

Scroll down to view details on the web Browsers and Operating Systems that were used to view your content, as well as how many people interacted with each.

Location breakdown report

In addition to knowing on what device(s) and browsers your campaign content is being viewed, it can also be useful to see where geographically, your visitors are coming from.

This is good information to have, for example, if yours is a campaign that targets a particular city, or region. Perhaps your organisation is recruiting for its office in New York City, or a branch in Sydney. Using the Location Breakdown report, you'll see quickly and clearly, whether your campaign is reaching and attracting visitors in the right areas.

You can access the location breakdown report as follows:

1. From the side menu, under Reports & Logs click Reports.
2. Click the Pages tab.
3. Set a Date Range is required.
4. Select a Web Campaign to focus on.
5. Scroll down to the Locations chart.

Mouse hover a location to display the number of candidates.