Recruitment Marketing Public

Traffic Source Manager

As a Traffic Source Manager, you will have access to the Traffic Sources and Traffic Source Costs pages. For more information on Source Matching and a demo of the Cost Explorer, please refer to Traffic Source Configuration.

Managing Traffic Sources

When making changes to a traffic source's position, the UTM source or domain regular expression will only affect new requests - existing requests will not be updated.

1. From the side menu, under Company click Traffic Sources.
   
   There are options to:
   1. Edit: To make changes to a traffic source. See Editing a traffic source below.
   2. Reorder: To adjust the position of a traffic source.
   3. View cost: Displays the sourcing costs for a traffic source.
   4. Archive: To archive a traffic source.

Creating a traffic source

1. From the side menu, under Company click Traffic Sources.
2. Click the Add New Traffic Source button.
3. On the New Traffic Source page complete the following:
   
   1. Name: Use on reports
   2. Type: Used for filtering and grouping traffic sources in reports.
   3. You can complete either of the below or both:
      
      1. UTM source of URL
      2. Regular expression to match domain of URL
4. Click the Save button.

Promoting a traffic source

Automatically created traffic sources do not initially display on the traffic source page. However, they can be viewed by selecting All or Automatically created from the type filter above the traffic sources list. You may want to promote an automatic traffic source if you wish to change the order it is matched against or if you want to add some sourcing costs.

To promote a traffic source to then have access to more icons:

1. From the type filter dropdown, select Automatically created.
2. Next to the relevant traffic sources, click the Promote to user managed icon.

Editing a traffic source

You can update a traffic source's name which is used for display on reports. You can also update the UTM source and Domain Regular Expression, updating either of these fields will only affect new requests.

Changing a traffic source's position

You can update the position of "User Managed" traffic sources. The position of a traffic source can have a large effect on how often the traffic source is matched, see the examples above for more information.

Assigning costs to a traffic source

You can view, edit and create new sourcing costs for a traffic source by clicking the "View costs" icon.

Archiving a traffic source

Remove's traffic source and stops any new requests from matching against it. Existing requests will still be matched with the traffic source. To archive a traffic source, click the "Archive" icon. Then click "OK" in the confirmation prompt.

Cost Explorer

The cost explorer is a new way to measure source effectiveness, showcasing the cost of each candidate in each part of the Candidate funnel. This contains:

• An enhanced Traffic report allowing you to enable the display of costs
• Options to automatically match traffic sources - accessible from the side menu, under Company and then clicking "Traffic Sources".
• For each traffic source, the ability to associate costs for a duration of time.

How spending is apportioned over time can be explained with the example:

• If the total spend is $100 for 10 days. On day 5 of that 10-day period, the system assumes we've spent $50, then $60 by day 6 and so on.