Recruitment Marketing Public

Traffic Source Manager

Traffic Sources refer to the origin of a candidate’s visit to your careers site—such as job boards, social media platforms, search engines, or direct links.

In the Recruitment Marketing system, the Traffic Sources feature displays a list of these origins, showing where candidates were directed from. This allows you to track and analyse which channels are driving traffic to your site, helping you measure campaign performance and optimise your sourcing strategy.

As a Traffic Source Manager, you will have access to the Traffic Sources and Traffic Source Costs pages. For more information on Source Matching and a demo of the Cost Explorer, please refer to Traffic Source Configuration.

The traffic source manager role will have access to the following features in the system:

Traffic Source Types

This allows you to filter user-managed or automatically created traffic sources.

• Automatically created Traffic Sources: Created by the system when it detects a new referral source from visitor activity.
• User-Managed Traffic Sources: Where you manually create and define the source.

Managing automatically created sources

On this page, you will see a list of traffic sources visitors are from, the only available action here is to promote a source to user-managed.

A scenario in which you would need to promote an automatically created source to a manually managed one is the following example:

Google.com and www.google.com may be recognised separately because many systems track the exact URL a user comes from.

To consolidate this, you will need to promote it to a user-managed traffic source by clicking the "Promote to user managed" icon from under the Actions column, then click on the pencil icon to edit the traffic source.

When editing a traffic source, you will see the following options:

• Name: Use on reports
• Type: Used for filtering and grouping traffic sources in reports. You can complete either of the below or both:
  
  • UTM source of URL
  • Regular expression to match domain of URL

Using regular expression can tell the system for any sources that match this expression, group it as one.

Using the example of (\A|\.)google\. , this means match any sources that:

• Start with google (google.com)
• Has the word google in it (maps.google.com)
  Just match the word google

User managed source type

There are options in the screenshot above for actions:

Icon	Action	Detail
	Edit	Click to make changes to a traffic source. See Traffic Source Configuration for more information.
	Reorder	Click to adjust the position of a traffic source.
	View cost	Click to display the sourcing cost of a traffic source.
	Archive	Click to archive a traffic source.

For information on how to manage Traffic Sources, see Traffic source configuration for more details.

Assigning costs to a traffic source

You can view, edit and create new sourcing costs for a traffic source by clicking the "View costs" icon.

Archiving a traffic source

Remove's traffic source and stops any new requests from matching against it. Existing requests will still be matched with the traffic source. To archive a traffic source, click the "Archive" icon. Then click "OK" in the confirmation prompt.

Report: Cost Explorer

When given a role with access to reports in the system, the cost explorer is a new way to measure source effectiveness, showcasing the cost of each candidate in each part of the Candidate funnel. This contains:

• An enhanced Traffic report allowing you to enable the display of costs
• Options to automatically match traffic sources - accessible from the side menu, under Company and then clicking "Traffic Sources".
• For each traffic source, the ability to associate costs for a duration of time.

How spending is apportioned over time can be explained with the example:

• If the total spend is $100 for 10 days. On day 5 of that 10-day period, the system assumes we've spent $50, then $60 by day 6 and so on.