Traffic source configuration

Recruitment Marketing Public

Candidate requests are assigned traffic sources to identify where the candidate came from. Traffic sources are used in traffic reports to group requests and can be assigned costs to enrich your reports.

Matching

For configuration please contact PageUp.
Notes:

  • UTM source must be an exact match (case insensitive)
  • Domain regular expression is compared to the domain of the request's referrer header using a regular expression.
  • A request only needs to match either UTM source or domain regular expression not both.

Candidate requests are compared to traffic sources using 2 attributes the UTM source & the domain of the referer header, when a matching traffic source is found it is assigned to the request. When no match is found a new traffic source is created. Users can create traffic sources and change the order in which traffic sources are matched against.

When matching a request to a Traffic Source it is done in order and stops after finding the first match. User managed traffic sources are always matched against before automatically created traffic sources. The order of user managed traffic sources can be updated by users in the admin area. Automatically created traffic sources are ordered by name.

When there is no matching traffic source found a new traffic source will be created. If the request has a referer header the traffic source will have the domain regular expression equal to the domain of the referer header. When the request has no referer header but does have a UTM source a traffic source will be created using the requests UTM source.

Below are three sample candidate requests (including referer header) to your recruitment marketing site coming from links on different PageUp domains. The referer domain & UTM source are included to show how different traffic sources would match against these requests.

request:        https://careers.company.com?utm_source=www.pageuppeople.co.uk
referer header: https://www.pageuppeople.com.au/
referer domain: www.pageuppeople.com.au
UTM source:     www.pageuppeople.co.uk
request:        https://careers.company.com/jobs/search
referer header: https://www.pageuppeople.com/products/recruitment-marketing/
referer domain: www.pageuppeople.com
UTM source:
request:        https://careers.company.com/jobs/search?query=jobs
referer header: https://pupcareers.pageuppeople.com/
referer domain: pupcareers.pageuppeople.com
UTM source:

Scenarios

Scenario 1

  • Domain Regular Expression: 'pageuppeople', UTM Source: empty

In this scenario with a single traffic source the domain regular expression will match the referer domain of all three requests.

Scenario 2

  • Domain Regular Expression: 'www\.pageuppeople', UTM Source: empty

This traffic source matches the referer domain of requests 1 & 2. A new traffic source will be created to match the third request with a domain regular expression of 'pupcareers.pageuppeople.com'.

Scenario 3

  • Domain Regular Expression: empty, UTM Source: pageuppeople

This traffic source matches none of the requests. three new traffic sources will be created with domain regular expression of 'www.pageuppeople.com.au', 'www.pageuppeople.com' & 'pupcareers.pageuppeople.com'.

Scenario 4

  • Domain Regular Expression: empty, UTM Source: www.pageupeople.co.uk

This traffic source matches the UTM source of request 1. two new traffic sources will be created with domain regular expression of 'www.pageuppeople.com' & 'pupcareers.pageuppeople.com'.

Scenario 5

  • Domain Regular Expression: pupcareers\.pageuppeople, UTM Source: www.pageupeople.co.uk

This traffic source matches the UTM source of request 1 & the referer domain of request 3. One new traffic source will be created with the domain regular expression 'www.pageuppeople.com'.

Scenario 6

  • Domain Regular Expression: 'pageuppeople', UTM Source: empty
  • Domain Regular Expression: 'pupcareers\.pageuppeople', UTM Source: empty

The first traffic source matches all three requests and the second traffic source is never matched. This highlights the importance of ordering when we reverse the order we can match against the second traffic source.

  • Domain Regular Expression: 'pupcareers\.pageuppeople', UTM Source: empty
  • Domain Regular Expression: 'pageuppeople', UTM Source: empty

Now the first traffic source matches request 3 and the second traffic source matches requests 1 & 2.

Managing Traffic Sources

When making changes to a traffic source's position, the UTM source or domain regular expression will only affect new requests - existing requests will not be updated.

From the side menu, under Company click Traffic Sources.

There are options to:

  • click Edit to make changes to a traffic source. See notes below.
  • click Reorder to adjust the position of a traffic source
  • click View costs to display the sourcing costs for a traffic source.
  • click Archive to archive a traffic source.

Creating a traffic source

  1. From the side menu, under Company click Traffic Sources.
  2. Click the Add New Traffic Source button.
  3. On the New Traffic Source page complete the following:
    • Name - use on reports
    • Type - used for filtering and grouping traffic sources in reports.
    • You can complete either of the below or both
      • UTM source of URL
      • Regular expression to match domain of URL
  4. Click the Save button.

Form to create new traffic source

Promoting a traffic source

Automatically created traffic sources do not initially display on the traffic source page.  However, they can be viewed by selecting All or Automatically created from the type filter above the traffic sources list. You may want to promote an automatic traffic source if you wish to change the order it is matched against or if you want to add some sourcing costs.

List of traffic sources with filter dropdown open

To promote a traffic source to then have access to more icons:

  1. From the type filter dropdown, select Automatically created.
  2. Next to the relevant traffic sources, click the Promote to user managed icon.

Editing a traffic source

You can update a traffic sources name which is used for display on reports.

You can also update UTM source and Domain Regular Expression, updating either of these fields will only affect new requests.

Form for editing an existing traffic source

Changing a traffic source's position

You can update the position of 'User Managed' traffic sources. The position of a traffic source can have a large effect on how often the traffic source is matched, see the examples above for more information.

Assigning costs to a traffic source

You can view, edit and create new sourcing costs for a traffic source by clicking the View costs icon.

Archiving a traffic source

Remove's traffic source and stops any new requests from matching against it. Existing requests will still be matched with the traffic source. To archive a traffic source, click the Archive icon. Then click OK in the confirmation prompt.

Cost Explorer

The cost explorer is a new way to measure source effectiveness, showcasing the cost of each candidate in each part of the Candidate funnel. This contains:

  • An enhanced Traffic report allowing you to toggle the display of costs
  • Options to automatically match traffic sources - accessible from the side menu, under Company and then clicking Traffic Sources.
  • For each traffic source, the ability to associate costs for a duration of time.

How the spend is apportioned over time can be explained with the example: If the total spend is €100 for 10 days. On day 5 of that 10 day period, the system assumes we've spent €50, then €60 by day 6 and so on.

Demo

April 2021 - 4:43 min