Recruitment Marketing Public

Recruitment Marketing reports offer valuable insights for making key business decisions, for example, they can reveal the demographics of your candidate pool to measuring the effectiveness of your page content.

There are two ways to access reports:

• From the Home Dashboard, click the "Reports" tab.
• From the side menu, under Reports & Logs, click "Reports".

For each reporting tab, there are filters which enable you to refine your search using the parameters set for each Report tab that you are on. This allows you to report on specific criteria within a Report category.

Reporting data and functionality:

• Report data will refresh after 5 minutes.
• Certain reports in table format have the option to be exported to CSV.
• Certain reports provide you with the ability to generate a report in the system using filters to help you refine your results further. For example, looking at the Jobs tab, for Top Jobs, you can click "View All" to filter on vacancies and depending on what has been flowed over to Recruitment Marketing from your ATS (via your ATS integration), it will display the results based on what you filter.
• Building a custom report within the platform is not supported.
• Reports can not be scheduled.

Candidates

Clicking on the Candidate tab will display information for the following funnels:

• Candidate funnel
• Visitor Behaviour
• Demographics
• Visitor performance
• Applicant performance
• Applications performance
• Non Apply CTA performance
• ATS Statuses

Pages

Clicking on the Pages tab will display information for the following funnels:

• Pages conversion
• Visitor Behaviour
• Demographics
• Page breakdown
  • Page - Block Analysis
  • Pages conversion
  • Visitor Behaviour
  • Demographics
  • Mobile vs Desktop
  • Browsers
  • Operating Systems
  • Top Sources
  • High Level Traffic
  • Locations
  • Networks
  • Call-to-action
• Top Sources
• High level Traffic
• Locations
• Networks
• Mobile vs Desktop
• Browsers
• Operating Systems
• Call-to-action

Jobs

Clicking on the Jobs tab will display information for the following funnels:

• Job Conversion
• Top Jobs by Stage
• Top Jobs
  • Demographics
  • Job conversion
  • Visitor performance
  • Applicant performance
  • Top Sources
  • High level Traffic
  • Locations
  • Networks
• Visitor performance
• Popularity of Job Views (heatmap)
• Popularity of Applications Started (heatmap)

Blogs

Clicking on the Blogs tab will display information for the following funnels:

• Blog conversion
• Top 5 Posts
  • Demographics
  • Blog conversion
  • Visitor performance
  • Top Sources
  • High level Traffic
  • Locations
  • Networks
• Visitor performance

Videos

Clicking on the Videos tab will display information for the following funnels:

• Video Conversion
• Visitor performance
• Top 50 Videos

Traffic

Clicking on the Traffic tab will display information for the following funnels:

• Top Sources
• High level Traffic
• Locations
• Networks

UTM

Clicking on the UTM tab will display information for the following funnels:

• UTM Source
• UTM Medium
• UTM Campaign
• UTM Term
• UTM Content

Search

Clicking on the Search tab will display information for the following funnels:

• Search Overview
• Search Performance
• Top Keyword Searches
  • Search Performance for "keyword"
  • Search Detail for "keyword"

Workflow

Clicking on the Workflow tab will display information for the following funnels:

• Workflow Activity
  • Workflow emails funnel
  • Revisited applications funnel
  • Top emails sent by workflow

Emails

Clicking on the Emails tab will display information for the following funnels:

• Candidate funnel
• Emails
  • Candidate funnel
  • Message Performance
  • Opens over time
  • Mobile vs Desktop
  • Browsers
  • Operating Systems
  • Clicked URLs

Chat

Clicking on the Chat tab will display information for the following funnels:

• Candidates Funnel
• Chat Messages

Chatbot

Clicking on the Chatbot tab will display information for the following funnels:

• Chatbot conversion
• Missed utterances: This report allows you to view a list of inputs from candidates which the chatbot was unable to provide a response to. This report can be useful in terms of potentially identifying areas where additional FAQs may be valuable.