Network Analytics

Recruitment Marketing Public

In the same way that you may wish to see where, geographically, your campaign traffic is coming from to gauge how well it is resonating with its target audience, it’s useful to have some insight into which companies are sending traffic your way, too.

For example, perhaps you have recently launched a graduate recruitment campaign. Knowing which colleges and universities your content is reaching, and having some insight into how students are interacting with the campaign will allow you to evaluate the effectiveness of both the content itself, as well as how it’s being distributed.

This information is referred to as Network Analytics and can be accessed as follows:

  1. From the side menu, under Reports & Logs click Reports.
  2. Click the Pages tab.
  3. In the filters section, select the relevant Web Campaign.
  4. Scroll down to the Networks section.

Here, you will see a table listing the various networks that have delivered people to your campaign, as well as how many people originated from each network who have viewed your content.

You might notice a mix of company networks and ISPs (Internet Service Providers) in your list of company Networks. Here's why that is:

When someone views a page in Recruitment Marketing, the Networks tool identifies the IP address associated with that page view, and attempts to match that IP address with the company to which it's registered. However, the tool can only provide information on the IP where that information has been made publicly available. In cases where the information is not available, Recruitment Marketing will list the ISP with which the page view is associated instead.

Network Analytics are also available via:

  • Pages - Page breakdown
  • Jobs - Top Jobs
  • Blogs - Top 5 Posts
  • Traffic

Where you see the Action Button above a chart, graph, or table, click to export the onscreen data as a CSV file.



Article is closed for comments.