Viewing a calls-to-action report

Recruitment Marketing Public

A Call-to-Action (CTA) is the means by which an anonymous visitor to your careers-related landing pages demonstrates an interest in your company as an employer and makes him/herself known to that employer.
For more information, refer to Creating and adding a recruiting call-to-action.

A report of these can be viewed from main analytics screen as follows:

  1. From the side menu, under Reports & Logs click Reports.
  2. Click the Pages tab.
  3. Enter a Date Range to filter by.
  4. Select a Web Campaign to filter by.
  5. Select a Page Type to filter by.
  6. Scroll down to the bottom to the Call-to-Action section, where you can view:
    • Calls-to-action used within this particular campaign
    • List of pages within this particular campaign on which those calls-to-action feature
    • Metrics specific to this particular campaign, including total number of views on the pages that feature your CTAs, total number of uniques, total number of completed CTAs, and conversion rates



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