Recruitment Marketing Public

Employee Connections (EC) includes several reporting tools that help you track engagement, monitor discussion activity, and understand how candidates and employees are interacting with your platform.

You can access EC reporting via:

• From the side menu, under Reports, click Reports & Logs, or
• From the Home dashboard, click the Reports tab.

Template Page Reports

The Pages tab displays both the EC default pages and corresponding landing pages. 

To view specific Key Performance Indicators (KPIs) and report data specifically for your EC landing pages:

1. From the side menu, under Reports, click Reports & Logs.
2. Click on the Pages tab.
3. Set the Web Campaign filter to the campaign that contains your EC pages, this example, "EC Module", to view your EC landing pages specifically.
   
4. Set the Page Type filter to one of the EC template pages:
   1. Discussion template
   2. Discussion search
   3. Employee template.
      

These reports are useful for optimizing layout, improving navigation, and understanding which parts of your EC experience are drawing the most interest. To learn more about the Pages tab and others, refer to the Recruitment Marketing Reports article.

Discussion Level Reporting

Additional performance insights for discussions are available under the Discussions tab of the reporting dashboard. This area helps you understand how candidates are engaging with the Q&A experience itself.

Discussion Conversion

The section shows how visitors who viewed an EC discussion progressed through the recruitment journey. It highlights the number of visitors, how many became potential candidates, how many started or completed an application, and where available, how many ultimately became candidates or hires. This KPI helps you understand the downstream impact that discussion engagement has on your application pipeline.

Visitor Performance

This section shows how many users are viewing your EC pages over time. It breaks down visitors into known and unknown audiences, helping you understand overall traffic trends and the mix of identified candidates versus anonymous visitors. This KPI is useful for tracking engagement levels, monitoring promotional activity, and evaluating how effectively your EC pages are attracting candidate interest.

You can switch between the infographics by clicking on the relevant legends below the graph, and hover your mouse over the graphs to see more details.

Top 50 Discussions

This section highlights the most-viewed discussions on your EC platform. It displays key metrics for each discussion, including total visitors, application starts, completed applications, candidate conversions, and hires (where available). This KPI helps you identify which topics resonate most with candidates, which questions drive deeper engagement, and where your Employee Ambassadors may want to focus future content or responses.

Questions asked over time

The Questions Asked Over Time KPI tracks how many new questions candidates submit within a selected date range. This metric helps you monitor overall engagement levels, identify activity peaks, and understand when candidates are most likely to interact with Employee Connections. It is especially useful for measuring the impact of campaigns, seasonal trends, or new Ambassador participation.

Hover your mouse over the graph to see more details.

Discussion Categories

This section shows the total number of discussions created within the selected date range.

Ambassador Level Reporting

Insights into Ambassadors can be found under the Ambassadors tab of the reporting dashboard.

Questions answered

This section shows the number of questions each Ambassador has answered within the chosen date range. It helps you get a clear view of individual contributions, gauge engagement, and recognize top performers or those who might benefit from some extra support.