Recruitment Marketing Public

Candidate-facing emails for Employee Connections (EC) can be fully customized to match your organisation’s branding. By applying custom themes and adjusting email content, you can ensure a consistent, professional experience for candidates as they interact with your discussions, workflows, and community features.

Theme customization

Employee Connections supports both Email Themes and Page Themes, giving you full control over colors, logos, and styling.

• Email Themes: Email themes determine the visual styling applied to candidate-facing emails, including headers, footers, spacing, colors, and brand elements. To learn more about how to create or modify an email theme, refer to Email themes.
• Page Themes: Page themes allow you to style the public-facing Employee Connections pages so they visually match your career site. For detailed guidance, refer to Theme page layouts.

Discussion Reply email

When a candidate asks a question or participates in a discussion, they may receive a Discussion Reply email whenever someone responds. 

To customize this email: 

1. From the side menu, under CRM, click Emails.
2. On the next page, click the drop-down displaying Campaign, select Discussion Reply, and click Search. 
   
3. Against the Discussion reply email, click the Edit (pen) icon.
4. Assign a theme to the email via the theme drop-down to the right of the Upload Photos button.
5. Click the Edit icon to edit the text box blocks and provide any updated content.

By default, placeholder text is auto-populated. This ensures candidates still receive a functional email even before you complete your custom copy. Once you have made changes to the content, the email will be saved and used for future discussion reply emails. For additional information surrounding the email builder, refer to Editing an Email with the Email Builder - Employees Block.

Triggering workflows with first interaction

When a candidate interacts with Employee Connections for the first time, such as asking a question or replying to an existing discussion, the system records this as a "First EC Interaction" activity. This activity can then be used as a workflow trigger, allowing you to automate follow-up actions such as sending welcome emails, sharing resources, notifying recruiters, or beginning a nurture sequence.

By default, your platform will include a three-step pre-built workflow that can be edited by you at any time. For full workflow instructions, see Creating a Workflow.