Recruitment Marketing Public

Candidate-facing emails for Employee Connections (EC) can be fully customized to match your organisation’s branding. By applying custom themes and adjusting email content, you can ensure a consistent, professional experience for candidates as they interact with your discussions, workflows, and community features.

Theme Customization

Employee Connections supports both Email Themes and Page Themes, giving you full control over colors, logos, and styling.

• Email Themes: Email themes determine the visual styling applied to candidate-facing emails, including headers, footers, spacing, colors, and brand elements. To learn more about how to create or modify an email theme, refer to Email themes.
• Page Themes: Page themes allow you to style the public-facing Employee Connections pages so they visually match your career site. For detailed guidance, refer to Theme page layouts.

Candidate Emails

Discussion Reply email

When a candidate asks a question or participates in a discussion, they may receive a Discussion Reply email whenever someone responds. 

To customize this email: 

1. From the side menu, under CRM, click Emails.
2. On the next page, click the drop-down displaying Campaign, select Discussion Reply, and click Search. 
   
3. Against the Discussion reply email, click the Edit (pen) icon.
4. Assign a theme to the email via the theme drop-down to the right of the Upload Photos button.
5. Click the Edit icon to edit the text box blocks and provide any updated content.

Live Chat emails

To invite, confirm, and remind candidates of a Live Chat, there are emails to set. They are the Live Chat Invites, Live Chat Subscriptions, and Live Chat Reminders. 

The reminders are sent out automatically the week before, the day before, and 10 min before the Live Chat. The same template is used for each. 

Similar to the Discussion Reply email, you will need to set the theme and edit the emails as desired. 

The emails all utilize the Live Chat promotion block and can also use any other chosen block to help make the email more suited to the company's branding. 

By default, for all emails, placeholder text is auto-populated. This ensures candidates still receive a functional email even before you complete your custom copy. Once you have made changes to the content, the email will be saved and used for future discussion reply emails. For additional information surrounding the email builder, refer to Editing an Email with the Email Builder - Employees Block.

Set templates created against the chosen emails

Once the emails are created in the CRM, you will need to assign them to the correct email automation within the Company Settings. 

1. From the side menu, under Company, click Settings.
2. On the next page, under Email, click Candidate Emails
3. For the setting Please choose the email to be used for Live Chat Reminders, select the relevant template:
   1. Candidate Reminder
   2. Live Chat Invite
   3. Live Chat Subscription.
4. Click Save 

Triggering workflows with first interaction

When a candidate interacts with Employee Connections for the first time, such as asking a question or replying to an existing discussion, the system records this as a "First EC Interaction" activity. This activity can then be used as a workflow trigger, allowing you to automate follow-up actions such as sending welcome emails, sharing resources, notifying recruiters, or beginning a nurture sequence.

By default, your platform will include a three-step pre-built workflow that can be edited by you at any time. For full workflow instructions, see Creating a Workflow.