Recruitment Marketing Public
This article provides a guide on managing web pages for Recruitment Marketing, including accessing the page editor, previewing pages, optimizing for mobile/PC views, editing page settings, and publishing or unpublishing pages. Users can modify settings such as appearance, SEO, and attribution, with options to request approval for changes if needed, and furthermore, covers the process of approving changes, handling pending changes, and promoting live pages.
Accessing the Page Editor
- From the side menu, under Content, click Web Pages.
- Click the Name of the relevant campaign.
- Click the Name of the relevant page.
The Page Editor will load, enabling you to create, edit, and display your recruitment marketing content the way you want to. For more information, refer to Page Editor.
Previewing a page
When making changes to your pages, you can preview what each new iteration would look like live by clicking the View button, then View Changes. The page will open in a new tab.
To view the most up-to-date version of a page that is currently live, click the View button, then View Current. The page will open in a new tab.
Mobile/PC View Optimization
For more information, refer to Mobile/PC View Optimization in Recruitment Marketing.
Editing page settings
To adjust the following settings of a page, you can access them through the Settings menu:
- Click the Settings button.
- From the drop-down menu, select Settings (sub-menu).
- From here, you can modify:
Settings
The following configuration options are available on this tab:
| Setting | Details |
| Title | The page title that will be used for this page. This will appear as the title in the browser tab and be used by search engines when indexing the page. |
| Kind | Indicates the type of page (e.g. job template, blog post template). |
| Web Campaign | For "Regular Pages", used to indicate the web campaign this page belongs to. |
| Slug | Indicates the URL slug that will be assigned to the page. If left blank, this will be auto-generated based on the page title, and the slug is also auto generated for jobs and blog posts. |
| Folder 1 | Indicates the folder in the URL path that this page should sit within. |
| Show archived jobs | Indicates whether archived jobs should be displayed if relevant to the page type. |
| Sharing image | Select an image from your image library which should be used when sharing the page on social media such as LinkedIn and X. |
Appearance & Behaviour
The following configuration options are available on this tab:
| Setting | Details |
| Theme | Indicates the page theme that should be applied to this page. |
| Page Layout | Indicates the specific layout within the selected theme that should be applied to this page. |
| Do not track |
Indicates whether the page should respect do not track signals. If this option is enabled on a page, the system will ignore all page sessions/tracking when visitors or candidates are on that page. If a CTA is completed by a visitor or candidate on the page, then only the record of the session is not tracked for that page. CTA's will continue to work as configured. |
| Chatbot active | Indicates whether the chatbot should be shown on this page. |
| Exit CTA | Indicates the exit call to action, which should be triggered when candidates leave this page |
SEO (Search Engine Optimization)
The following configuration options are available on this tab:
| Setting | Details |
| Meta description strategy |
Indicates which of the following strategies should be adopted for the generation of the meta description header for this page:
|
| Meta description | Will only be displayed when the "Manual" strategy is selected. |
Job
This tab will only be visible for pages where the kind is set to "Regular Page".
To add a job description block or a job application call-to-action block to this page, you must associate a job with the page. To do this, search for the job in the text box below and save changes.
Attribution
Any name/value pairs entered into this tab will be appended to job apply URLs. This allows source attribution values to be sent to the ATS when a job application call to action is completed.
Once changes have been made to settings on any of the tabs, click the Save button to keep any changes.
Publishing a page
Depending on your user permissions, you may or may not be able to make and put changes live yourself.
If you have permission to both edit and publish pages, when you create a new page, you will see a Publish button in the top left corner of the Page Editor. Once you have finished working on the page, click this button to push it live.
Once the page is live, when you go into the Page Editor to make any additional edits, the Publish button will be replaced with an Update button. When you have finished making changes to your page, click here to make the current iteration of the page live.
If at any stage, the page is unpublished, when you view that page in the Page Editor, you will see that the Update button has gone, to be replaced by the Publish button.
Requesting approval
It may be the case that you can make edits, but you need to seek approval before those changes can go live. In this case, the button you see in the top left corner of the Page Editor will read "Request Approval".
Click the Request Approval button once you have finished making changes to your page. This will trigger an email notification to a team member who has the user rights to approve the changes and make that current iteration of your page live.
Approving changes
If you are a user with permission to approve changes, you will receive an email notification once a request is submitted.
When clicking the Approve page link in the email, the user will be directed to a page to complete the approval. This secondary step acts as a confirmation so that changes are not inadvertently approved.
Pending changes
If you are waiting for edits to be approved, when you click into the relevant campaign, a Pending Changes notification displays below the title of the recently updated page on the Pages listing and within the Page Editor.
Page listing:
Page Editor:
The Pending Changes notification will disappear once your edits have been approved or the Update or Publish buttons have been clicked.
Unpublishing a page
If you would like to unpublish a page, you can do this from the campaign pages screen.
- From the side menu, under Content, click Web Pages.
- Click the Name of the relevant campaign.
- Next to the relevant page, click the Actions icon.
- From the drop-down, select Unpublish.
Promoting Live Pages
To learn how to automatically distribute your recruitment marketing content to the job boards of your choosing, refer to Broadbean for Recruitment Marketing.
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