Recruitment Marketing Public
Job alerts are a great way to keep your talent network engaged. Done right, they help shape a customised experience that is tailored to meet the needs and preferences of each individual candidate.
Recruitment Marketing automates the process; when a job becomes available that matches the criteria set by a candidate (location and category/department), this triggers an email alert to that candidate.
For candidates browsing Recruitment Marketing career sites, signing up for a job alert is as simple as clicking on a checkbox as part of the first step in the apply process.
The Job Alert comes in the form of an email. When a job is added that is relevant to a candidate based on their Job Alert sign up details, that candidate will receive an email with details of the job.
For Recruitment module information refer to Job mail.
Creating the CTA
- From the side menu, under Content click Calls-To-Action.
- Click the New button.
- Enter a name for the CTA.
- From the type drop down, select Apply URL.
Alternatively, select Form then select an action for when the form is submitted.
- Enter the Confirmation Text.
- Enter the Submit Button Text, if required.
- Click the Save button.
- Back on the Calls-to-Action screen, next to the new CTA, click the hyperlinked number of Fields.
- On the Form fields for (CTA) screen, click the New button.
- On the New Form Field screen, complete the following fields:
- What is the name of this field - enter a name for example: Job Alert
- What type of field is this - select Job Alert
- How should the candidate subscribe to the job alert - select the preferred method
- If your ATS supports Categories as well as Departments, Job Alerts supports any combination.
- How should data for select controls be loaded - this is an advanced feature. Recruitment Marketing preloads all possible locations into the location dropdown to improve the Candidate user experience of the CTA. If however, there are too many locations to make this UX feasible, the CTA can be set to load the location data remotely. This means that the CTA will no longer have a pre-populated list of locations. Instead, the CTA will wait for the candidate to type the first letters of their location, for example: Ne and will fetch all locations containing the letters Ne.
Show labels on individual job alert fields - If enabled, when the CTA renders, the individual job alert drop-downs that go to make up the job alert field will now render labels:
- Click the Save button.
The CTA is now ready to be added to a page.
Creating a Job Alert email
For details of how to create a job alert email, please refer to Creating and sending an email.
Configuring Job Alerts
To select the email that will be used to provide the content for your Job Alert emails:
- From the side menu, under Company, click Settings.
- Under the Email menu, click Candidate Emails.
- Updated the option labelled Please choose the email to be used for Job Alerts to select the appropriate email.
- Click Save.
- Under Jobs, click Job Alerts.
- Set the following fields as appropriate:
- How frequently should job alerts be sent? - select the desired frequency.
What is the maximum number of jobs that should be included in a job alert email? - select an appropriate number
- Click Save.
Job Alert Sending Criteria
Based on the sending frequency specified in the configuration, candidates will receive a job alert email when new jobs are sourced which meet their subscription criteria.
The logic applied to the subscription when determining whether there are matching jobs is explained below.
When the candidate has included additional criteria such as Departments or Locations as part of their subscription, the logic applies an OR operator between values within the same criteria, and an AND operator between different criteria.
For example, if the candidate created a job alert subscription as follows:
- Departments: "Finance", "Legal"
- Locations: "Dublin", "Melbourne"
This would effectively become:
- (Department = "Finance" OR Department = "Legal") AND (Location = "Dublin" OR Location = "Melbourne")
Job Alert Scheduling
The logic which determines when and how job alert emails are generated is as follows:
- Check whether the current day is a day when the customer has configured job alerts to be sent (e.g. Monday to Friday, Beginning of every week, Beginning of every month)
- Check whether the current time is 9am (approx) in the time zone configured for the specific company
- Identify all jobs that have not yet been included in a job alert generation batch (e.g. all new jobs since the job alerts last generated)
- Create alerts for a candidates who have a subscription which matches against the jobs identified in the previous step
- These jobs are then marked as processed, so they don't get included again the next time the job alerts generate.
Reporting and Analytics
As with all key features in Recruitment Marketing, analytics are available to enable you to measure the effectiveness of your job alerts. In the top or left navigation, go to Emails and set Email Type to Job Alerts. Then, click on the Analysis icon in line with the relevant mail to see metrics on the following:
- How many candidates have received, opened, and clicked on a job alert email
- How many have then gone on to start and complete an application
- How many have progressed to the successful stage in the application process
- Of those who received a job alert email and completed an application, how many have been hired
For more information on adding content to a page refer to Content Blocks.