Recruitment Marketing Public

The Exit Call-to-Action (CTA) is a pop-up that appears to visitors as they attempt to leave your career site. An Exit CTA is a great way of driving conversions and capturing contact details before candidates disappear off to a different website. They can be used to invite candidates to:

• Join your talent network
• Register for an event
• Subscribe to a newsletter
• Download a PDF.

Creating an Exit CTA

You can use an existing call-to-action or create a new one for use exclusively in an exit scenario. For more information, refer to Creating and adding a recruiting call-to-action.

Once you have a CTA ready for use:

1. From the side menu, under Company, click Settings.
2. Under Web, click Exit CTAs.
3. Click the New button.
4. Configure the following settings:
   1. Name: Enter a name for the CTA.
   2. Call-to-action: Select the CTA you wish to use as your Exit CTA from the drop-down.
   3. Delay (in seconds): Set the delay, being the minimum time someone will have to spend on the web page for the Exit CTA to appear as they move to depart.
   4. Effect: Select the method used to introduce the Exit CTA.
   5. Popup Size: Select the required size.
   6. What kind of candidates should see this CTA?: Select the audience for the Exit CTA:
      1. Unknown Candidates: Anonymous career site visitors who have yet to submit any contact information.
      2. All Candidates: Unknowns and known, i.e., those already in the CRM with first/last name and contact email details available.
   7. Optional Header text: Enter some additional text that will appear in the pop-up/Exit CTA, e.g., Before you leave. We'd love to keep in touch. Why not join our talent network?
5. Click the Save button.

Adding an Exit CTA to a page

The Exit CTA works at an individual page level; you can run one exit CTA across multiple pages on your careers site, or use different exit CTAs for different pages. 

You can assign an Exit CTA to a page as follows:

1. From the side menu, under Content, click Web Pages.
2. Click the Name of the relevant campaign.
3. Next to the relevant page, click the Actions (ellipses) icon, then Settings.
4. In the Edit Page Settings pop-up, click the Appearance & Behaviour tab.
5. For the Exit CTA drop-down, select the relevant item.
   
6. Click the Save button.

Triggering the Exit CTA

The Exit CTA will be presented to the candidate if all the following criteria are met:

• The Exit CTA has been configured to appear on the page being viewed by the visitor.
• The Exit CTA criteria have been met (e.g., delay time).
• The Exit CTA has not been shown to this visitor before.
• The visitor's mouse pointer leaves the browser window (usually when the user moves to the browser toolbar, tabs, or window controls).

Fully configurable

The Exit CTA can be styled in keeping with your company's brand guidelines for a consistent candidate experience.