Recruitment Marketing Public

A Download Call-to-Action (CTA) is a powerful tool for converting website visitors into valuable leads by offering them a downloadable file in exchange for their contact information. This is particularly useful for building a talent pool of interested candidates who are willing to provide their details.

How it works:

The CTA prompts a candidate to download a specific file, which must be either a PDF or a ZIP file. Before the download begins, the candidate is required to submit their details.

Key benefits:

• Capture candidate details: By requiring candidates to enter their information to access the file, you can automatically capture these details and add them to your talent pool. This allows you to build a database of individuals who have shown a clear interest in your offerings.
• Targeted marketing: The captured details can be used for future marketing and communication. Since these individuals have already shown a level of interest, they are more likely to engage with future, targeted content.

Why it's effective:

The core principle behind this feature is that a candidate who is willing to provide their details for a download is likely to be semi-interested in what you offer. This willingness to exchange personal information for a file demonstrates a higher level of engagement than a simple page visit.

Example use cases:

You can use a Download CTA to offer valuable resources that are relevant to potential candidates. Examples include:

• A "Pathway Guide" that outlines career progression and training opportunities.
• A "Candidate Information Pack" that provides detailed information about specific roles or the organization's culture.

Creating a Download CTA

1. From the side menu, under Content, click Calls-to-Action.
2. Click New.
3. Complete the following:
   1. Name your Call-To-Action: Enter a name to identify the CTA.
   2. What type of Call-To-Action would you like?: Select Download.
   3. Upload the file for downloading: Click Choose file and select the relevant PDF/ZIP file.
   4. Please enter your Submit Button Text (Optional): Enter Download.
4. Click Save.

The Download CTA is now ready to be added to a page. See Adding a call-to-action to a page for further details.