Recruitment Marketing Public

Overview

Email verification is the means of verifying the quality and accuracy of an email address. The candidate email verification is a means of confirming that the email address a candidate enters is valid and belongs to a real person. Not only will this improve email deliverability rates and reduce bounces for more effective, more efficient email campaigns, it will contribute to a cleaner, more reliable database / talent network, too.

Note: As long as a candidate uses the same browser and/or device for all subsequent CTA submissions, they will only be asked to verify their email once. If after completing the verification process once, they return to the career site / landing page / job using a different browser and/or device, they will be asked to verify their email again upon CTA completion.

Process

1. A candidate enters their details into a call-to-action form:
   
   
   
   
2. When they click Send, the system will trigger an automated verification email to the address they have entered:
   
   
   
   
3. On screen, the candidate will be prompted to check their inbox and to copy and paste the validation code delivered:
   
   
   
   
4. Only when the candidate enters the code correctly and clicks Verify will the call-to-action submission be completed.

Note: as long as a candidate uses the same browser and/or device for all subsequent CTA submissions, they will only be asked to verify their email once. If, after completing the verification process once, they return to the career site / landing page / job using a different browser and/or device, they will be asked to verify their email again upon CTA completion.

Candidate verification in the CRM

When a candidate is verified, a blue check mark will appear next to their name in their candidate profile. Their timeline will also have recorded the date and time of their change in status from unverified to verified, or "unknown" to "known."

For more information refer to Configuring candidate email verification.