To attract great talent, your employer brand needs to connect with its intended audience. The very first touch-point is most often your careers website! This is where prospective applicants first come to understand what it would be like to work here, and what vacancies are available.
A great careers site means finding great applicants. Having a great careers site is a key component of your recruitment strategy.
A great site should look good, load quickly, be mobile enabled and easy to use. In short, simple powerful, elegant, fast and accessible!
Some best practice examples:
This functionality should not be confused with Recruitment Marketing Web Pages.
Making a great careers site
On the organisation's website or intranet there is usually a careers section that has general information about working there.
Within this careers section is an open vacancies list, a job search and a job mail sign up. It's these three components that originate from PageUp's Recruitment module.
The following videos will help show how to create a great website.
- Branding in PageUp - Sep 2018 - 29:21 min
- Careers sites & Widgets - April 2015 - 34:03 min
Best Practice recommends a prominent Careers button on the home page of your website.
Links to job viewing and searching functionality should be dominant on your careers home page, and all other pages within your careers website. When hovering over the Careers button on this website, the following links to PageUp hosted pages are visible:
- Job search
- Existing applicant sign in
- Job mail
The keyword search behaviour of the careers site matches jobs to a search query by way of single terms. For example: if the query of graduate software engineer is entered, jobs that contain any of the matching single terms (graduate OR software OR engineer) will be returned.
Phrase searching is currently not supported.
When using multiple filters, the following example explains the AND vs OR logic:
- Work type 1
- Work type 2
- Work type 3
- Location 1
- Location 2
- Location 3
- Category 1
- Category 2
- Category 3
From the above, if the underlined filters are selected, any jobs matching the below will be returned in the results:
(work type 1 OR work type 2) AND
(Location 2) AND
(Category 1 OR Category 2 OR Category 3)
The following platforms for careers sites are currently offered:
Usually the careers home page and general careers information about your company is hosted and maintained internally, on your own servers. Other parts of the careers website, such as job searching and application forms are hosted by PageUp. This dynamic template platform is PageUp's standard offering for careers sites.
PageUp hosts internal and external listings. These pages can be styled via a dynamic template to sit seamlessly within the overall user experience of the client's corporate or careers site.
For more information refer to Careers Templates and Building a dynamic template.
Pre-designed branded job listing
For clients who do not have the resources to create a dynamic template, or have simple brand requirements, PageUp can host a branded job listing on behalf of the client. Clients can choose a website design from a selection of predefined templates, provided by PageUp as specified on Careers Templates.
While no longer a standard offering, PageUp can offer a static careers page for clients that do not have the resources or capacity to create a dynamic template. For more information refer to Static template.
Widgets are a good fit for when you need to present specific careers related information or functions on a website. They're not a good fit for creating full careers sites.
Widgets are designed to be used by the client on their own self-hosted websites, allowing the integration of Jobs data into the wider corporate website. Each widget will produce a 'wireframe' HTML element which can then be styled by the client to fit in the rest of the parent webpage.
For a more information refer to Building widgets.
Dynamic template and widget feature matrix
Below is a features matrix to further assist in determining which platform to adopt.
|Dynamic template||Widgets / RSS / JSON|
|Job mail notification can be styled||Yes||No|
|Email a friend||Yes||No|
|Invite to apply||Yes||No|
|Real time searching||Yes||No|
|Send me jobs like these function||Yes||No|
|Hidden jobs (blind jobs)||Yes||No|
|Column sort function on search results||No||No|
|Know the number of matches from search filter applied||Yes||Yes|
|Search results supports position as a column||Yes||Yes|
|Search results supports work type as a column||Yes||Yes|
|Search results supports location as a column||Yes||Yes|
|Search results supports closing date as a column||Yes||Yes|
|Search results supports brand as a column||Yes||Yes|
|Search results supports job no. as a column||Yes||Yes|
|Categories as a search filter is supported||Yes||Yes|
|Locations as a search filter is supported||Yes||Yes|
|Work type as a search filter is supported||Yes||Yes|
|Paging of results by way of 1,2,3 or similar||No||Yes|
|More jobs function||Yes||No|
|More jobs function displays how many more jobs there are||Yes||No|
|Always display Powered by PageUp||Yes||Yes|
Use on a mobile device
Viewing on a mobile device
It's best practice to develop your careers site to be mobile responsive. This makes your jobs much more accessible to applicants and will give applicants a great experience when looking for opportunities on the go.
This is achieved by using a mobile responsive dynamic template. All careers sites will inherit a default mobile view in cases where the careers site is not mobile responsive.
Below is an example of a mobile responsive careers site:
Searching on mobile careers sites
The search functionality behaviour on the mobile device is similar to that on the desktop.
Search for a job field - For example, if the query of graduate software engineer is entered, jobs that contain any of the matching single terms (graduate OR software OR engineer) will be returned.
Location (optional) - This is not a keyword search but rather performs a location order sort on the results returned. For example, if "Melbourne" was entered, then the 75 jobs (from the above example) would be ordered based on the best location match to "Melbourne". It is not a filter jobs located in "Melbourne".