Public

Overview

To attract great talent, your employer brand needs to connect with its intended audience. The very first touch-point is most often your careers website. This is where prospective applicants first come to understand what it would be like and what vacancies are available.

A great careers site means finding great applicants. Having a great careers site is a key component of your recruitment strategy and should look good, load quickly, be mobile enabled and be easy to use. In short, simple powerful, elegant, fast and accessible!

Some best practice examples:

• Aurrum
• Suncorp
• Myer
• Sun Water

Career platform solutions

The following options are available:

• Recruitment Marketing: Attract, engage and measure your success using a single platform solution. For more information, refer to Recruitment Marketing Web Pages.
• Personalised Job Pages (PJP): This offering encompasses recruitment marketing and design best practices, and leverages Google for Jobs, AI recommended jobs, "Jobs near me", functionality, enhanced job alerts, and more to ensure a best-in-class job search experience for both new and returning career site visitors. For more information, refer to Personalised Job Pages
• Dynamic (template) careers site: The dynamic template gives you control over all images, stylesheets and JavaScript used within the template. PageUp career pages will be hosted on PageUp servers. Here, we scrape the content of the dynamic header and footer from your dynamic template and merge the job's data content onto the page. Any updates to your corporate branding, images or links can be changed on the dynamic template and will be reflected on the PageUp hosted elements overnight. For more information refer to Building a dynamic template.
• Static (template): This option is no longer available and has been superseded by Personalised Job Pages.
• Widgets: These are useful when you need to present specific career related information or functions on a website - as opposed to creating full careers sites. Refer to building widgets and see below for a comparison between Dynamic Templates and Widgets.

Making a great careers site

On the organisation's website or intranet, there is usually a careers section that has general information about working there. Within this careers section is an open vacancies list, a job search and a job mail sign-up. It's these three components that originate from PageUp's Recruitment module.

Design Considerations

Best Practice recommends a prominent "Careers" button on the home page of your website. Links to job viewing and searching functionality should be dominant on your careers home page, and all other pages within your careers website. When hovering over the "Careers" button on this website, the following links to PageUp hosted pages are visible:

• Job search
• Existing applicant sign in
• Job mail.

Another important design consideration is to ensure you assign an appropriate CNAME (or vanity URL) to both your Internal and External careers sites (these should be different). For more information, refer to CNAME setup.  

Search Behaviour

The keyword search behaviour of the careers site (using the Dynamic or Static template offering) matches jobs to a search query by way of single terms.

For example:

• If the query graduate software engineer is entered, jobs that contain any of the matching single terms (graduate OR software OR engineer) will be returned.

Phrase searching is currently not supported.

When using multiple filters, the following example explains the AND vs OR logic:

Work Type

• Work type 1
• Work type 2
• Work type 3

Locations

• Location 1
• Location 2
• Location 3

Categories

• Category 1
• Category 2
• Category 3

From the above, if the underlined filters are selected, any jobs matching the below will be returned in the results:

(work type 1 OR work type 2) AND
(Location 2) AND
(Category 1 OR Category 2 OR Category 3)

Use on a mobile device

Viewing on a mobile device

It's best practice to develop your careers site to be mobile responsive. This makes your jobs much more accessible to applicants and will give applicants a great experience when looking for opportunities on the go.

This is achieved by using a mobile responsive dynamic template. All careers sites will inherit a default mobile view in cases where the careers site is not mobile responsive.
Below is an example of a mobile responsive careers site:

Searching on mobile careers sites

The search functionality behaviour on the mobile device is similar to that on the desktop.

• Search for a job field: For example, if the query of graduate software engineer is entered, jobs that contain any of the matching single terms (graduate OR software OR engineer) will be returned.
• Location (optional): This is not a keyword search but rather performs a location order sort on the results returned. For example, if "Melbourne" was entered, then the 75 jobs (from the above example) would be ordered based on the best location match to "Melbourne". It is not a filter jobs located in "Melbourne".