Public

A successful recruitment marketing strategy starts with great content. That means an on-brand careers site that delivers a personalised candidate experience – one that allows candidates to decide whether your organization, and the role in question, are a good fit for them, and keeps them informed and engaged throughout the application process.

PageUp's Search and Apply (formerly Personalised Job Pages) offering encompasses recruitment marketing and design best practices, and leverages Google for Jobs, AI-recommended jobs, "Jobs near me" functionality, enhanced job alerts, and more to ensure a best-in-class job search experience for both new and returning career site visitors.

Structure

The Search and Apply (S&A) offering comprises the following pages that are integral to an optimal job-search experience:

• Landing/Home page: The gateway to your careers portal, providing candidates with a snapshot of who you are as an employer, your culture, and the benefits of joining your organization. It sets the tone for their journey and helps inspire them to explore opportunities further.
• Job listing page: Optimized to help candidates find suitable opportunities at your organization quickly and easily.
• Job description page: Where the candidate can learn more about the role, and take advantage of a low-barrier-to-entry application start process.
• Candidate settings page: Where the candidate can manage job alerts and personal information, and view/quickly access "Favorite" jobs.

During implementation, our Professional Services team will work with you to set up each of these pages.

If you’re looking to expand your S&A site into a more complete careers experience showcasing your teams, culture, benefits, and other content that inspires candidates, talk to our team about adding additional pages to suit your recruitment goals.

Personalization takes priority

In addition to the basic function of each page summarized above, candidates will benefit from the following personalization features, which come as part of PageUp's S&A offering.

Recommended jobs

The platform leverages AI to display jobs based on that individual candidate's previous job search behavior. If a candidate has never viewed a job, the platform will recommend the latest jobs. Once they click to view a job, the platform can then make future recommendations based on the candidate's previous selection.

Jobs near me

A candidate geolocation feature that allows candidates fast access to a collection of jobs the system recognizes as being near their current location. Not only does it enhance the candidate experience by making it that much more personalized, but because the location information also maps to the candidate's individual record in the CRM, this now allows for targeted marketing and communications based on location, too.

The feature is on by default, the button appearing alongside a job search field.

When a candidate clicks on the button and opts in to share their location when prompted by their browser pop-up, they will then be presented with a collection of jobs near their current location. In addition, the candidate's location information is sent to their CRM record as a recent location. The location is accurate to around 100 meters

Job alerts

Job alerts are a great way to keep your talent network engaged. Done right, they help shape a customized experience that is tailored to meet the needs and preferences of each individual candidate.

S&A automates the process; when a job becomes available that matches the criteria set by a candidate (location and category/department), this triggers an email alert to that candidate.

For the candidate, signing up for a job alert is as simple as clicking on a checkbox as part of the first step in the apply process.

The Job Alert comes in the form of an email. When a job is added that is relevant to a candidate based on their Job Alert sign-up details, that candidate will receive an email with details of the job.

Enhanced search

S&A also has a built-in integration with Google for Jobs - one of Google's latest job finding products - built right into normal Google Search in selected countries.

A great career site helps in attracting great candidates. It needs to be a key component of your recruitment strategy. For more information about upgrading to our Recruitment Marketing module, which empowers you to proactively manage your whole careers site, as well as engage and nurture talent for your organization, refer to Recruitment Marketing web pages.

Styling

A consistent look and feel throughout your career site is key to a rich and rewarding candidate experience, and our team will work with you from the outset to ensure that your job listing pages reflect your organization's branding. Furthermore, to ensure that the pages made available are mobile-friendly, accessible, and search-engine-optimized to provide the best candidate experience, we offer a selection of template layouts for you to choose from.

Our templates are designed to help you get your new-and-improved job pages up and running quickly and easily, and with a range of options and designs, you'll find one that suits your brand and allows you to deliver the right message.

To view the available templates, visit our interactive site where you can take them for a test drive.

Hosting with PageUp

PageUp stores your S&A job listing on our secure Amazon Web Services (AWS) servers. We manage the design and style of your job page. If you want to make changes beyond the standard styling, contact your PageUp Implementation team or representative. There may be additional costs for these customizations, which will be discussed when you make your request(s).