Content accessibility in Recruitment Marketing

Recruitment Marketing Public

For information on the other PageUp modules, refer to Accessibility.

Creating career sites and landing pages that are accessible to people with disabilities is very important, and in some jurisdictions, it's the law.

The relevant guidelines are from a body called W3C and are available at In addition, the European Union also has a comprehensive guide to the same guidelines at

Note: Both documents complement each other and the EU guides are applicable globally.

By default, the Recruitment Marketing module publishes pages broadly compliant with these guidelines. However, the flexibility of the platform creates opportunities for users to publish incompatible content. For example, adding images to a page that have text embedded within the image. Or using a video that flashes more than three times a second and risks causing seizures among viewers.

In that way, there is a shared-responsibility model adopted, where from a technical perspective the platform will generate valid pages and the end-users ensure that only suitable content is added and published.


Images are a particular area of interest when designing accessible pages. It is essential to provide text alternatives for any non-text content so that it can be changed into other forms people need, such as large print, Braille, speech, symbols or simpler language.

Within the page editor, when adding or editing image blocks, there is an Alternative Description field where images can be described for disabled users.

Machine learning

Providing an alternative description for every image is a significant chore. To assist with this task and to improve out-of-the-box compliance, the Recruitment Marketing module attempts to use Machine Learning to automatically determine what is in each image that is uploaded to the Image Gallery on the platform.

When an image is used from the Image Gallery the detected items in each image are provided by default as an "alternative text", as seen below.

If you choose, you can provide your own alternative description from within the page editor.

Note: Currently, images used within a text block (added using the text tool) do not automatically use machine learning defaults.


To be compliant with accessibility requirements, captions using the Web Video Text Tracks (WebVTT) format can be added.

For more information refer to Captions.

Screenreader content

Each block has a section for entering screenreader specific content. It is available under the advanced tab and will generate HTML which is placed at the top of the block and is invisible to browsers, but visible to screenreaders.

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