Recruitment Marketing Public

In Recruitment Marketing, Web Campaigns allow you to group your web pages and workflows together so that you can gather reporting and analytics in a consolidated format for your initiative efforts. They also allow you to manage access to certain content in the form of security groups. Candidates have no specific awareness of a web campaign when browsing the career site, and they do not directly impact the user experience - but from an administrative perspective, they act as a robust folder-like mechanism to help you measure your talent sourcing effectiveness.

There are three different types of web campaigns that are pre-built in the system:

1. Empty Campaign
2. Recruitment Event
3. Internal Communications

Empty Campaign

Think of these as a blank canvas - it allows you to group your web page and workflow efforts into one entity for reporting and potentially for access purposes. For example, if you have a group of pages and workflows that relate to a certain region which your organization operates within, then you could group these pages and workflows together in a campaign so that you can report on the effectiveness of this in isolation.

1. From the side menu, under Content, click Web Pages.
2. In the top right of the Web Campaigns page, click the New button.
3. Next to Empty Campaign, click New.
4. Enter a Name.
5. If you have a Chatbot and want to activate it for all pages in this Web Campaign, then tick the box.
6. If you are looking to restrict access to these pages using Security Groups, then you can select one here.
7. If you want to lock this web campaign down to SAML2 authenticated internal candidates, then tick the box.
8. If you want to allow iframes, tick this box.
9. Click Save.

Recruitment Event

You may choose to create a Recruitment Event campaign if you are planning to attend a career conference or a graduate fair, for example, where you are looking to capture and nurture talent and interest. Before creating this campaign, it is a good idea to create a specific Call-to-action (CTA) and List to use for this campaign. In creating a Recruitment Event campaign, the system will automatically create a landing page that uses a CTA to capture interest, and it will also create a workflow to populate the List that you have chosen to use.

1. From the side menu, under Content, click Web Pages.
2. In the top right of the Web Campaigns page, click the New button.
3. Next to Recruitment Event, click New.
4. Enter a Campaign Name.
5. Enter a name for your recruitment event.
6. Enter the location where your recruitment event will take place.
7. Select the Call-to-action that you wish to use.
8. Select the list to which you want candidates to be added once they complete the above call-to-action.
9. Click Create.

Upon creating this web campaign, the following will be created:

• A stock landing page with the CTA, which you can edit and tailor with your own imagery, branding, and text:
  
• A workflow whereby candidates who complete the CTA will be added to the list that you have created:
   

Internal Communications

If you are looking to create a web campaign for an internal communications initiative, such as a new CEO announcement, then you can do so in the Recruitment Marketing system. In doing this, you can choose to restrict access to these pages by using security groups.

1. From the side menu, under Content, click Web Pages.
2. In the top right of the Web Campaigns page, click the New button.
3. Next to Internal Communications, click New.
4. Enter a Campaign Name.
5. If you would like to use a security group to restrict access, you have two options:
   1. Select Yes please if you would like to use an existing security group.
      1. You will then need to enter the first CIDR rule in this group.
      2. You will then need to select the existing security group.
   2. Select No thanks, please create a new security group if you would like to create a new security group.
      1. You will then need to enter a name for this new security group.
      2. You will then need to enter the first CIDR rule in this group.
6. Click Create.