Recruitment Marketing Public

Overview

Recruitment Marketing helps you engage with potential candidates on multiple platforms, and our QR code functionality allows you to interact easily with mobile audiences.

Some examples of where QR codes can be used to great effect include:

Referrals: Include a QR code on the back of business cards to allow existing employees to fast-track candidates. Taking this one step further, QR codes can also be used to promote engagement from Management and/or leadership teams by giving them the opportunity to share jobs with talent they have identified and/or sourced.

Events: Print QR codes on promotional items or swag, flyers, or booth signage. This allows attendees to access jobs there and then, or later at a time and place that suits them better, without having to wait in line to speak to someone.

Hidden jobs: QR codes allow fast, easy access to hidden jobs.

In-store: Print QR codes on posters or present them at the cash register/checkout to give retail candidates an opportunity to view and/or apply for jobs quickly and easily while the employer/store/brand is still front of mind.

Generating a QR code for a job

1. From the side menu, under Content click Jobs.
2. Next to the relevant job, click the more actions icon then Generate QR Code.
3. On the QR Code screen, UTM parameters can be defined to allow the tracking of traffic, to know where the QR code users are coming from.
   1. URL - Set the URL of the job you with to target
   2. Optional
      1. UTM Source - the referrer e.g. QR_code 
      2. UTM Medium - how the traffic gets to you. Could be where you publish the QR code e.g. flyer
      3. UTM Campaign - 'why' they're coming to you. e.g. Careers_poster_(something unique here for this poster)
         
         
         
         
4. Click the Generate button and the default image will update with the unique QR code image.
   
   
   
   
5. Click the Download button to follow browser prompts to save the image as a PNG file for use in both print and digital formats.

Generating a QR code for a URL

Alternatively, to generate a QR code for any URL: from the side menu, under Content click QR Codes. This will take you to the QR Code screen.

Generating a QR code for a blog post

QR codes can also be generated for individual blog posts via the more actions icon.