Recruitment Marketing Public

Introduction

LinkedIn CRM Connect synchronises data from your Recruitment Marketing CRM and LinkedIn Recruiter to streamline your hiring process.

Having key data synchronised between these two important parts of your Talent Acquisition technology stack prevents the need for your team to be continually switching back and forth between systems. This allows them more time to focus on doing what they do best.

Connecting Recruitment Marketing and LinkedIn Recruiter delivers a powerful solution that allows you to find, engage, and nurture the best talent for your organisation.

Key features of the CRM Connect include:

• In your Recruitment Marketing CRM
  • LinkedIn Profile Widget
  • LinkedIn InMail History.
    
    
• In LinkedIn Recruiter
  • 1-Click Export
  • In-CRM Indicator
  • In-CRM Tab.

To activiate the integration you'll need:

• a LinkedIn Hiring Project Creator licence
• access to the CRM module as part of your Recruitment Marketing package.

For configuration information, refer to LinkedIn CRM Connect: Configuration.

For more information from LinkedIn, refer to LinkedIn CRM Connect.

Utilising LinkedIn CRM Connect within Recruitment Marketing

Candidate Profile

When viewing a candidate within your Recruitment Marketing CRM, you will easily be able to see whether they have been successfully synchronised with LinkedIn Recruiter, thanks to the LinkedIn badge. This appears within the summary section of the candidate profile.

When a candidate has been successfully synchronised, the following features will be available within their candidate profile screen:

• LinkedIn Profile Widget
• LinkedIn InMail History.

The LinkedIn Profile Widget can be accessed via the menu at the top of the candidate profile:

From the LinkedIn Profile Widget, you can view the candidate's current LinkedIn profile. You can also utilise the widget to send a LinkedIn "InMail" message directly to the candidate. This allows you to connect with the candidate via "InMail", without having to leave your Recruitment Marketing system. 

Additionally, any LinkedIn "InMail" communication sent to, or received from, the candidate, via this LinkedIn Recruiter account, will be visible within the timeline of their Recruitment Marketing candidate profile.

Candidate Search

When working with a list of candidates within the Recruitment Marketing CRM, it may also be useful to understand whether these candidates are synchronised with their corresponding LinkedIn profiles.

You can easily identify synchronised candidates by using the following option within the CRM search filters:

The following column can be configured to display on your candidate grid. The presence of the LinkedIn badge under this column indicates that the candidate has been synchronised with LinkedIn.

To enable this column for your user account:

1. Open any Candidate search grid (e.g. all candidates).
2. Select the Columns option from the top right of the screen.
3. Within the Candidates section, toggle the LinkedIn option.

Nurturing candidates exported from LinkedIn Recruiter

When working with candidates within LinkedIn Recruiter, it is possible to export those candidates directly to a "Project" within your Recruitment Marketing CRM.

Upon initial export from LinkedIn, a basic candidate profile will be created for this individual within your Recruitment Marketing CRM.

The following candidate information is made available by LinkedIn when a candidate is exported, and when it is available, it is automatically added to the candidate profile that is created:

• First name
• Last name
• LinkedIn Profile URL
• LinkedIn Headline
• Education
• Employment / Experience (last 2 only)
• Top 3 skills
• Email address (if manually entered during the export)

If you didn't explicitly enter an email address for the candidate during the export, the candidate's contact details are not automatically shared. To access the candidate's contact details, you will need to reach out to the candidate via LinkedIn "InMail" and request that they consent to share their contact details with you. The outreach to the candidate via LinkedIn "InMail" can be triggered directly from the LinkedIn widget on the candidate's profile.

Once the candidate consents to share their contact details with you, the email address for that candidate will automatically be synchronised to their new candidate profile within the Recruitment Marketing CRM.

You can now use Recruitment Marketing's powerful functionality to engage candidates and nurture them. An easy way to automatically nurture candidates who you bring in from LinkedIn is to create a workflow which is triggered when a candidate is added to a Project in your Recruitment Marketing CRM. You can create different workflows for each project, allowing you to deliver a targetted experience to different candidate cohorts.

For information on how to create a workflow, refer to Recruitment Marketing Workflows.