Recruitment Marketing Public

Introduction

LinkedIn CRM Connect synchronises data from your Recruitment Marketing CRM and LinkedIn Recruiter to streamline your hiring process.

Having key data synchronised between these two important parts of your Talent Acquisition technology stack prevents the need for your team to be continually switching back and forth between systems. This allows them more time to focus on doing what they do best.

Connecting Recruitment Marketing and LinkedIn Recruiter delivers a powerful solution that allows you to find, engage, and nurture the best talent for your organisation.

Key features of the CRM Connect include:

• In your Recruitment Marketing CRM:
  • LinkedIn Profile Widget
  • LinkedIn InMail History.
    
    
• In LinkedIn Recruiter:
  • 1-Click Export
  • In-CRM Indicator
  • In-CRM Tab.

To activate the integration you will need to have the following:

• A LinkedIn Hiring Project Creator license.
• Access to the CRM module as part of your Recruitment Marketing package.

The person who initially activates the integration will also need to be:

• An administrator on your LinkedIn Recruiter Account.
• A Company Admin (or above) in Recruitment Marketing.

This LinkedIn Help article supports the configuration information provided below.

For more information on how to use LinkedIn CRM Connect within your Recruitment Marketing system, refer to LinkedIn CRM Connect.

For more information from LinkedIn, refer to LinkedIn CRM Connect.

Configuration

What data is synchronised to LinkedIn Recruiter?

To facilitate the integration, the following data is synchronised from your Recruitment Marketing CRM to LinkedIn Recruiter. It should be noted that this data is ringfenced to your specific LinkedIn Recruiter account, and is not available to other LinkedIn customers or as part of the candidate's public LinkedIn profile.

Candidate Data

The following data powers the matching of candidates between LinkedIn and your Recruitment Marketing CRM:

• Name
• Email
• Time created
• Last modified
• Resume

Candidate Interactions

This data adds richness to the In CRM candidate data presented within the candidate's profile in LinkedIn Recruiter:

• Interaction type (e.g. email, web session)
• Time created
• Last modified

 Projects

This data helps to identify candidates who are already a member of a project or talent pipeline within your Recruitment Marketing CRM. It also helps facilitate the export of new candidates directly from LinkedIn Recruiter to a project within the CRM:

• Title
• Stages and stage details
• Time created
• Last modified

A candidate's membership in a synchronised project will also be visible via the CRM tab on the candidate's LinkedIn profile within LinkedIn Recruiter.

Only "Projects" where the "Visibility Settings" are set to "Share this project with all recruiters" will be synchronised with LinkedIn Recruiter via the integration.

Initial Setup

Setting up the LinkedIn CRM Connect Integration within Recruitment Marketing is simple.

Note: If the LinkedIn CRM Connect option is not visible to you under the Integrations menu, please contact PageUp to have it enabled.

Before beginning the setup, please refer to the section below relating to controlling synchronised data. Furthermore, before completing the steps below, ensure you are logged into your LinkedIn Recruiter account using the same browser you used to log into Recruitment Marketing.

1. Under Integrations within the main menu, select LinkedIn CRM Connect.
2. Select the option to Integrate LinkedIn CRM Connect.
3. You will be taken to the integration Setup screen.
4. From the LinkedIn Integration widget, ensure that you have selected the appropriate LinkedIn Recruiter contract.
5. The LinkedIn Integration widget will show a list of available integrations, which will include CRM Connect. Click the Choose integrations button to enable the selection of available integrations.
   
6. Select the checkbox for the CRM Connect integration.
7. Click Save changes.
8. You will receive a message indicating that activation is pending. You can leave this screen for now and return later to confirm that activation has been completed. Activation is usually completed within 5 minutes. 
9. Once activation has been completed, you will see a message indicating that CRM Connect has been activated for the current contract.
   
10. The setup of the LinkedIn CRM Connect integration is now complete.

Recruitment Marketing will start synchronising data with LinkedIn Recruiter once the activation has been completed. The LinkedIn CRM Connect Setup screen will show the date and time of the last sync.

Note: Upon initial integration activation, Recruitment Marketing will sync data for all existing candidates within your CRM to LinkedIn Recruiter. Depending on the size of your CRM database, this process may take several hours, or in some cases, several days.

The progress of the sync can be viewed directly from the LinkedIn CRM Connect "Setup" screen by clicking the "Sync Logs" tab.

Synchronisation Management 

Once configured, you can pause the sync of data from your Recruitment Marketing CRM to LinkedIn Recruiter.

1. Under Integrations within the main menu, select LinkedIn CRM Connect.
2. From the integration Setup screen, select Pause Sync.
3. The sync of data is now paused.

You can resume the sync of data at any time by repeating the steps above and selecting "Resume Sync".

Synchronisation Logs

You can view a summary of the data synchronisation from your Recruitment Marketing CRM to LinkedIn Recruiter.

This information may help you understand the progress of the initial synchronisation, which occurs when the integration is first enabled. It also provides insight into any specific candidate records that may fail to successfully synchronise.

1. Under Integrations within the main menu, select LinkedIn CRM Connect.
2. Select the Synch Logs option at the top of the screen.
3. From this screen, you will be able to view the status of the batches of candidate data that have been synchronised with LinkedIn. Candidates are synchronised in batches of up to 1000 candidates.
4. If a particular batch shows that errors have occurred, you can select the View errors link against that batch to view the details of the specific errors.

The most likely cause of a candidate sync errors is:

• The email address is invalid (or doesn't match the expected pattern), or
• The phone number is invalid (or doesn't match the expected pattern).

LinkedIn Recruiter Seats

As part of the synchronisation of data between LinkedIn Recruiter and your Recruitment Marketing system, the LinkedIn CRM Connect integration will attempt to automatically map individuals with a Recruiter seat within LinkedIn Recruiter to their corresponding user record within Recruitment Marketing. This mapping is necessary to ensure that actions carried out by the user on a particular record are correctly attributed to the user within the candidate timeline.

Note: It is important to ensure that all LinkedIn Recruiter members are mapped to a user account within Recruitment Marketing, as any inMail messages sent by an unmapped member will not be sychronised into Recruitment Marketing.

The mapping of users is primarily based on their email addresses. In situations where the email addresses map directly between the two systems, the alignment occurs automatically.

To view the mapped members:

1. Under Integrations within the main menu, select LinkedIn CRM Connect.
2. Select the Members option at the top of the screen.
3. You will see a list of LinkedIn users who are currently allocated to a Recruiter Seat within the relevant LinkedIn Recruiter account.

On occasion, the integration will not be able to directly map users. This usually occurs when there is a disconnect between the email addresses that the user is utilising within the two systems. When this happens, it is possible to manually map the user records.

1. From the Members option listed above, locate the LinkedIn member you would like to map.
2. Under the Actions column, select the Edit option.
3. From the list of Recruitment Marketing users displayed in the drop-down list, select the appropriate person.
4. Click Save to complete the mapping.

Controlling Synchronised Data

A key part of the data that is synchronised between the Recruitment Marketing CRM and LinkedIn Recruiter is the candidate's membership of a "Project" within the Recruitment Marketing CRM.

There may be situations where you do not want specific "Projects" from your Recruitment Marketing CRM, such as confidential executive search, to be synchronised with LinkedIn Recruiter.

Only "Projects" where the "Visibility Settings" is set to "Share this project with all recruiters" will be synchronised with LinkedIn Recruiter via the integration.

See Projects for more information.