Recruitment Marketing

Public

Note: We are experimenting with a new way of adding and editing blog posts. If you'd like to opt-in to give it a try and provide feedback, please speak to your PageUp Customer Success representative to have this new functionality enabled.

Blog posts in Recruitment Marketing are made up of content blocks. When creating a blog post you add content blocks to the post to build up the body of the post. The content blocks are a mixture of formatted text, images or even videos.

There are a number of advantages of breaking the blog post down into content blocks:

• Visitor engagement with the various content blocks can be observed via Recruitment Marketing's heat-maps and block analysis. This allows you to determine if specific aspects of your post are resonating with your audience.
• Media content, such as images and videos can be easily positioned in-line within your post.

When creating your post, it is recommended that you try to break your content down into logical and meaningful blocks.

Creating a new post

1. From the side menu, under Content click Blogs.
2. From the Blogs listing, click the blog's title.
3. Click the New button.
4. Enter the Title for your blog post.
5. Click the Save button.
6. You will then be presented with the Blog Editor screen.

Content blocks

As mentioned above, blog posts are made up of content blocks. There are three different types of content blocks which can be added to a blog post:

• Text
• Images
• Videos

Text content blocks

A single text block will be added to the blog post by default.

Enter your text into the text box, and format it using the inline text formatting control panel:

An example of a formatted text block can be seen below:

To add an additional text content block:

1. Click the Plus (+) symbol to add a new content block to the page.
2. Select the Text (four horizontal lines) content block from the menu.
   
3. A new text block will appear on the screen.
4. Type in your content and format appropriately using the inline text formatting control panel.

An example of adding additional text content blocks is shown here:

As can be seen from the example above, as well as text formatting, it is also possible to include hyperlinks and bookmarks to the content block.

The content added to the block is saved automatically.

Image content blocks

1. Click the Plus (+) symbol to add a new content block to the page.
2. Select the Image (landscape picture) content block from the menu.
   
3. Click the Choose Image button to select the appropriate image from your existing image library.
   Note: if the desired image has not yet been added to your image library, it can be uploaded via the Upload Photos button in the top right hand corner of the screen.
4. Once you've selected the image from your library, you will see it inserted inline into your blog post in the editor.

An example of adding an image block to your blog post is shown here:

Video content blocks

1. Click the Plus (+) symbol to add a new content block to the page.
2. Select the Video (video camera) content block from the menu.
   
3. Select the video you would like to include from your video library.
   Note: For more information on managing videos within Recruitment Marketing, please refer to this article.
4. The video will automatically be included in your blog post.

An example of adding a video content block to your blog post is shown here:

Removing content blocks

When you hover over a block you will notice a trash can appears on the left hand side. Click this to remove a block. 

Note: Content blocks are not recoverable once deleted.

Blog post settings

1. Click Settings on the sub-menu to access the settings.
2. The following settings are available:
   • Title - sets the title of the blog.
   • Author - select from a list of Recruitment Marketing users.
   • Last Published At - sets the last published date for the post.
   • Video - select a video to appear above the blog post.
   • Blog - defines which blog this post belongs to.
   • Tags - add tags to allow visitors to search for the post using tags.
   • Slug - sets the URL slug for the blog post.
   • Meta description - sets the meta description tag for the blog post header.
   • Browser title - sets an override to be used for the page rather than the blog post title.
3. Click Save to keep your settings.

Additionally, you can add a lead image. This image will be shared should you add your blog on any other social media channels such as LinkedIn.

Publishing your blog post

1. From the blog post listing, locate the blog you wish to publish.
2. Click the Publish (play button) from the options menu on the right.
3. You will receive a confirmation message to show that your blog post has been published.
4. The indicator icon to the left of your post will turn green, showing that the post is published.