Recruitment Marketing Public

Blog posts in Recruitment Marketing are made up of content blocks. When creating a blog post, you add content blocks to build up the body of the post. The content blocks are a mixture of formatted text, images, and even videos.

There are many advantages of breaking the blog post down into content blocks:

• Visitor engagement with the various content blocks can be observed via Recruitment Marketing's heat maps and block analysis. This allows you to determine if specific aspects of your post are resonating with your audience.
• Media content, such as images and videos, can be easily positioned in line with your post.

When creating your post, it is recommended that you try to break your content down into logical and meaningful blocks.

You can get a helping hand creating your blog content thanks to our Generative AI Assistant.

Creating a new post

1. From the side menu, under Content, click Blogs.
2. From the Blogs listing, click the relevant blog's title.
3. Click the New button.
4. Enter the Title for your blog post.
5. Click Save.

You will then be presented with the Blog Editor page. A single text block will be added to the blog post by default.

Content blocks

As mentioned above, blog posts are made up of content blocks. The following content blocks can be added from the Post Block Library:

• Common blocks: Text, Image, Video, Horizontal Rule, Blockquote.
• Combination blocks: Image and Text (50:50), Image and Image (50:50), Text and video (50:50).

Adding content blocks

To add a new content block to the blog post:

1. Click Add (plus) icon to add a new block within your post.
2. From the Post Block Library, under Common blocks, hover over the relevant block and click Add.
3. The new block will be inserted into the post.
4. Update the content of the block as required. See below for details on how to edit the different block types.

The content of the blog is automatically saved as you edit.

Removing content blocks

Hover over a block and click the trash can icon to delete it.

Deleted blocks cannot be restored.

Reordering content blocks

If you have several content blocks on your blog post, hover over a block and click the caret (^/v) icon to move it.

Common blocks

Text content blocks

To add a Text block to the blog post:

1. Click Add (plus) icon to add a new block within your post.
2. From the Post Block Library, under Common blocks, hover over Text and click Add.
3. Enter your text into the text box and format it using the inline text formatting control panel
   
   
   An example of a formatted text block can be seen below:
   

As shown above, you can add text formatting, hyperlinks, and bookmarks within the content block.

You can also use the Generative AI Assistant to help generate content for your blog post.

Image content blocks

To add an Image block to the blog post:

1. Click Add (plus) icon to add a new block within your post.
2. From the Post Block Library, under Common blocks, hover over Text and click Add.
3. You can add an image by dragging it into the block or selecting one from the image library by clicking the Choose lmage button. Images that are dragged into the block are automatically saved to your library for future use.
   
4. Once you've selected or uploaded an image, you will see it inserted into your blog post in the editor.
5. Hover over the block and click the Edit (pen) icon to open the Edit Block modal. From here, you can:
   1. Choose another image (if required).
   2. Determine the alignment of the image.
   3. Set the width of the image.
   4. Give the image a description.
   5. Add an image URL.
6. Click Save to retain your settings.

Video content blocks

To add a Video block to the blog post:

1. Click Add (plus) icon to add a new block within your post.
2. From the Post Block Library, under Common blocks, hover over Video and click Add.
3. The block will display a drop-down menu to select a video from your library. Select the relevant video.

The video will appear in the content block and be automatically added to your blog post. 

For more on managing videos in Recruitment Marketing, see Web Page Videos.

Horizontal Rule

To add a horizontal rule to your blog post:

1. Click Add (plus) icon to add a new block within your post.
2. From the Post Block Library, under Common blocks, hover over Horizontal Rule and click Add.

When selected, the horizontal rule will be included in your blog post at the selected position.

Blockquote

To add a Blockquote to your blog post:

1. Click Add (plus) icon to add a new block within your post.
2. From the Post Block Library, under Common blocks, hover over Blockquote and click Add.
3. The blockquote content block will be shown within the editor. Enter the text that you would like to appear as a blockquote within your post.
   

Combination blocks

Image and Text (50:50)

To add an Image and Text (50:50) to your blog post:

1. Click Add (plus) icon to add a new block within your post.
2. From the Post Block Library, under Combination blocks, hover over Image and Text (50:50) and click Add.
3. Enter the text you want to display in your blog post section.
4. You can add an image by dragging it into the block or selecting one from the image library by clicking the Choose lmage button. Images that are dragged into the block are automatically saved to your library for future use.

With this content block, you can hover over it to reveal further options:

• Translate the text (if you have this feature enabled).
• Reposition the text or image in the block.
• Edit the Image and its settings.

Image and Image (50:50)

To add an Image and Image (50:50) to your blog post:

1. Click Add (plus) icon to add a new block within your post.
2. From the Post Block Library, under Combination blocks, hover over Image and Image (50:50) and click Add.
3. You can add an image by dragging it into each block or selecting one from the image library by clicking the Choose lmage button of each block. Images that are dragged into the block are automatically saved to your library for future use.

With this content block, you can hover over it to reveal further options:

• Edit the Image and its settings for each image.
• Reposition the image in the block.

Text and video (50:50)

To add a Text and video (50:50) to your blog post:

1. Click Add (plus) icon to add a new block within your post.
2. From the Post Block Library, under Combination blocks, hover over Text and video (50:50) and click Add.
3. Enter the text you want to display in your blog post section.
4. Select the relevant video from the drop-down.

With this content block, you can hover over it to reveal further options:

• Translate the text (if you have this feature enabled).
• Reposition the text or video in the block.

Blog post settings

To configure settings while editing a blog post, click the Settings tab.

1. In the Blog Editor page, click the Settings tab.
2. The following settings are available:
   1. Choose Image: You can add a lead image. This image will be shared should you add your blog to any other social media channels, such as LinkedIn.
   2. Title: Sets the title of the blog.
   3. Author: Select from a list of Recruitment Marketing users.
   4. Last published at: Sets the last published date for the post. This cannot be edited on a draft post.
   5. Video: Select a video to appear above the blog post.
   6. Blog: Defines which blog this post belongs to.
   7. Tags: Add tags to allow visitors to search for the post using tags.
3. The following advanced settings are available:
   1. Slug: Sets the URL slug for the blog post.
   2. Meta description: Sets the meta description tag for the blog post header.
   3. Browser title: Sets an override to be used for the page rather than the blog post title.
4. Click Save to keep your settings.

Publishing your blog post

1. From the blog post listing, locate the blog you wish to publish.
2. Against the relevant blog post, click the Publish (play) button on the right.
3. You will receive a confirmation message to show that your blog post has been published.
4. The indicator icon to the left of your post will turn green, showing that the post is published.