Recruitment Marketing

Public

Initial setup

It's easy to use your own email address when sending emails to candidates through Recruitment Marketing.

1. From the side menu, under Company click Settings.
2. Under Email, click Email domain settings.
3. The following options are available:
   • Use provided email addresses
     This is the default option and requires no further setup.
     With this setting, emails you send will be from firstname.lastname@companyname.mail.clinchtalent.com
   • Use <Company Email> domain email addresses
     This is an option that allows Recruitment Marketing to securely send emails on behalf of your company's normal email domain.
     To use this option it is highly recommended you perform the below steps to verify your domain.
4. Click the Save button to keep any changes.

Verifying your domain

When you choose to send emails via Recruitment Marketing with your own sender address, it is recommended that you verify your domain so that email servers receiving the mail can be confident it was sent by PageUp with your permission.
Verifying also removes emails being tagged with via "mail.clinchtalent.com" in some email clients, such as Gmail and Yahoo Mail.

To verify, we use a technology called DKIM to cryptographically sign the messages we send on your behalf. Receiving email servers and third parties can look at these signatures against the DNS record you set up for your domain.

For more information refer to en.wikipedia.org/wiki/DomainKeys_Identified_Mail

DNS Record

Add the following to your domain's DNS.

• For customers hosted in the EU or APAC region:
  • Name: pageup._domainkey.<domain>
  • Type: CNAME
  • Value: dkim-rec-marketing.pageuppeople.com
• For customers hosted in the US region:
  • Name: clinchtalent._domainkey.<domain>.com
  • Type: CNAME
  • Value: publickey.dkim.clinchtalent.com

Improving email deliverability

When sending mail from your own domain, to reduce the risk of emails being misclassified as spam, you need to add Recruitment Marketing to your SPF policy. This policy is a way to help email servers resolve if a message was sent by you, or if it might be coming from a spammer pretending to be you.

SPF policy is published through DNS records. You will need to set up a DNS record to publish your SPF settings.

Create a TXT record with the value.

• For customers hosted in the EU or APAC region:
  v=spf1 include:rec-marketing.dc2.pageuppeople.com ~all
• For customers hosted in the US region:
  v=spf1 include:mail.clinchtalent.com ~all

The setup is complete.

Email Provider

The Recruitment Marketing module uses Mailgun as its email provider.