Recruitment Marketing Public

Initial setup

It's easy to use your own email address when sending emails to candidates through Recruitment Marketing.

1. From the side menu, under Company, click Hosting and DNS.
2. Click the Email tab and click the edit button.
3. Choose between Dedicated email provider account and Shared email provider account.

Dedicated email provider account (recommended)

In the case of a dedicated email provider account, a domain that is separate to your regular domain is mandatory, e.g. recruiting.companyname.com instead of companyname.com. Once you hit save, you can then provision an email provider account.

Click the Provision account for this domain button and follow the instructions for verifying your domain.

Shared email provider account

Choose what email address candidates will receive emails from

1. 1. Default email addresses
      This is the default option and requires no further setup.
      With this setting, emails you send will be from: user-(id)@companyname.mail.clinchtalent.com or user-(id)@companyname.rec-marketing.???.pageuppeople.com depending on your company's region.
      
   2. Company email addresses
      This option allows Recruitment Marketing to securely send emails on behalf of your company's normal email domain.
      To use this option, first enter your company's email domain e.g. recruiting.companyname.com, and then follow the steps below to verify your domain.
      

Recommendations

1. In the case of a shared email provider account, it is recommended to have an email sending domain that is separate to your regular company domain, e.g. recruiting.companyname.com instead of companyname.com. This is so the deliverability reputations of both domains don't interfere with each other. 
2. In the event that the domain of a user's login email address is different to that of the email domain, set the alternative email address of the user so that the domains match, in Admin > Organisation > User Management. For example, if a user's login email address is someuser@company.com, and the email domain is recruiting.companyname.com, then set the alternative email address to be someuser@recruiting.companyname.com. This will facilitate sending and receiving emails to and from candidates into your Recruitment Marketing account.

Advantages of dedicated over shared email provider accounts

• With Dedicated email provider accounts, Smart Send Assist is possible. This means that the email provider will find the ideal send time for each candidate in your list, at the time that they are most likely to engage with your email.
• DKIM keys will be automatically rotated, allowing for better security practices.

Verifying your domain

When you choose to send emails via Recruitment Marketing via a dedicated email provider account or with your own sender address, it is necessary to verify your domain so that email servers receiving the mail can be confident it was sent by PageUp with your permission. Verifying also removes emails being tagged with via "mail.clinchtalent.com" in some email clients, such as Gmail and Yahoo Mail.

To verify, we use a technology called DKIM to cryptographically sign the messages we send on your behalf. Receiving email servers and third parties can look at these signatures against the DNS record you set up for your domain.

For more information, refer to the External source: DomainKeys Identified Mail.

Improving email deliverability

When sending mail from your own domain, to reduce the risk of emails being misclassified as spam, you need to add Recruitment Marketing to your SPF policy. This policy is a way to help email servers resolve if a message was sent by you, or if it might be coming from a spammer pretending to be you.

SPF policy is published through DNS records. You will need to set up a DNS record to publish your SPF settings.

DNS Record

1. From the main menu, under Company, select Hosting and DNS.
2. Click the DNS Records tab.
3. Add these DNS entries to your domain's DNS. You may have an existing SPF record that needs to be updated, rather than created.
4. Click the Refresh button to see if Recruitment Marketing is able to see your DNS changes yet.

When creating the DNS entry, it is recommended to keep the time-to-live (TTL) to a minimum. A suggested value for the TTL is 10 minutes.

Email Provider

The Recruitment Marketing platform uses Mailgun as its email provider.