Recruitment Marketing: Overview

Recruitment Marketing Public

Attract, nurture and convert high-quality talent with less manual effort

Automate an exceptional candidate experience and build high quality talent pipelines with powerful recruitment marketing technology.

Easy career site management

Build and update your career site and landing pages yourself. They’re accessible, responsive and easily styled to reflect your employer brand. Machine learning ensures they’re automatically optimised for SEO every time.

Intuitive candidate pipelining

Sort, nurture and engage prospective candidates with a drag-and-drop CRM. Flag prospective candidate profiles and receive alerts when they’re interacting with your content. Synchronised with ATS and optional third party platforms.

Analytics to increase candidate conversion to apply

Understand your full candidate journey – from the first interaction to the last. Know exactly which pages, content and channels are working for you and focus on those which are most effective. Build a powerful sourcing and content strategy and measure improvements.

Personalised candidate journey

Deliver a personalised experience for each candidate, all automated behind the scenes to drive increased conversions to apply. From exceptional customised job pages to AI-selected content they see on your career site, to communications via email, SMS, text-to-apply and chatbots – candidates will have a tailored experience.

Employee Connections

Connect potential candidates to real employees through our AI-powered Q&A discussion platform. Share on-brand content with a single click.

Results

With analytics to show what’s working and what’s not, it’s easy to identify areas to save or spend more wisely.

Comprehensive, effortless recruitment candidate marketing automation

Content Management

Leverage your content to engage the right candidate at the right time:

  • Easy-to-manage responsive career sites and landing pages
  • Full blogging engine
  • AI powered dynamic content
  • Personalised blog and job content
  • Advanced job distribution
  • Advanced analytics to understand sourcing channel effectiveness
  • Custom forms and calls to action to capture rich candidate data
  • Job alerts via candidate’s preferred communication method
  • Optimised for search engines, mobile and Google jobs
  • Powerful search including geolocation and AI
  • Immersive job templates to reflect your employee value proposition

Text Engage

Connect with hard to reach candidates instantly:

  • Capture candidate details via text messaging
  • Make it easy to register "Expressions of interest" on the go
  • Encourage pre-application for roles and capture candidate details in your ATS
  • Build strong talent pipelines around the clock

Candidate Relationship Management

Nurture candidates to build strong talent pipelines:

  • Simply send and track 1:1 candidate communications
  • Watch key candidates and reach out when they’re looking at your site or jobs
  • Third party candidate database integrations
  • View recommended candidates
  • Drag and drop pipelining

Candidate Marketing Automation

Craft candidate experiences that count informed by actionable insights:

  • List management
  • Web and SMS chatbots
  • Trigger actions from candidate status in a job
  • Candidate scoring throughout their journey
  • Recruitment process automation (RPA) workflows for communications via email and SMS
  • Advanced marketing analytics to understand the entire candidate journey

Supplementary information

 

Comments

0 comments

Article is closed for comments.