Recruitment Marketing: Overview

Updated 26 November 2025 02:38

Recruitment Marketing Public

Fuel your pipeline with top-tier talent

No more starting your search from scratch. Attract, engage and nurture top talent with Recruitment Marketing AI-powered technology and CRM.

Stop chasing. Start attracting.

Hiring is hard. We make it less so. Break out of the same-old sourcing cycle and tap into ready-to-go talent pipelines with Recruitment Marketing's powerful candidate marketing and automation capabilities. Become a talent magnet and bring the joy back to hiring.

Empower proactive recruiting

Personalized talent attraction: Have top talent knocking at your door with consumer grade experiences and a standout employer brand.
24/7 candidate engagement: Keep candidates wanting more with Recruitment Marketing's AI-enhanced workflows, automation and chatbot.
Enhanced talent pipelining: Build talent pipelines of skilled candidates and secure your next hires without the headaches.

How Recruitment Marketing improves the way you recruit

Make the shift from reactive to proactive hiring.

Career sites

Take control of your career site. With the user-friendly builder, updating your career site has never been easier. Create landing pages, streamline content creation with AI, and capture passive talent with custom CTAs.

Automation

Drive more applications with less effort. Keep candidates engaged and applications flowing with automated SMS and email workflows. Say goodbye to manual follow ups and get quality applicants across the line.

Recruitment CRM

Fast-track recruitment processes. Build talent pools, monitor pipeline health and streamline tasks with one-click workflows. Stay focused with smart candidate recommendations and daily to-do’s.

Insights and analytics

Insights that make an impact. Optimize talent engagement with real-time dashboards, heatmaps, and end-to-end candidate journey tracking. Make high impact data-driven decisions that accelerate ROI.

Internal mobility

Look beyond traditional hiring methods. Elevate retention by making it easy for employees to explore new roles with an internal career site. Build your talent marketplace and re-engage alumni on future opportunities.

Text engage

On the fly candidate engagement. Connect with candidates anytime, anywhere using text recruitment. Conversational chatbots that guide jobseekers to apply with automated workflows.

Employee connections

Amplify your employee voices. Give candidates a window into your culture with employee-generated content. Host live Q&As, virtual events, and showcase authentic employee stories with Employee Connections.

FAQs

What is recruitment marketing?

Recruitment marketing is the strategic process of crafting and communicating an employer brand and Employee Value Proposition (EVP) to attract and hire top talent. It uses marketing best practices to engage talent with mission aligned content, join talent communities and build lasting relationships. Common tactics used as part of recruitment marketing include:

Content marketing
Candidate email marketing
Social media
Search engine optimization (SEO)

Recruitment marketing technology helps busy talent teams to harness these tactics. Using custom workflows, teams can set up automated processes to guide jobseekers from interest to application – meaning more high-quality applicants for less manual effort.

What are the benefits of recruitment marketing?

Recruitment marketing enhances your hiring process. It boosts candidate experience and helps drive more completed applications. A strong recruitment marketing strategy also helps talent teams to reduce time-to-hire, take greater control over their career site, lower cost-per-hire, and strengthen the employer brand.

How does recruitment marketing differ from traditional recruitment?

Traditional recruitment deals with sorting, screening and interviewing applicants for a particular role. Modern recruitment marketing focuses on the step before: attracting the best applicants to express their interest or apply to work at an

Recruitment marketing follows the same principles as consumer brand marketing by engaging ‘leads’ (or candidates) at the top of the funnel. Candidates progress through the process by way of automated email touchpoints.

Once a candidate applies for a position, an applicant tracking system (ATS) captures and stores their information, and the selection process begins.

What is employee-generated content?

Employee-generated Content (EGC) is a form of user-generated content – a tactic used in marketing to help show authenticity. For organisations, this could look like stories, testimonials, videos, or content created by employees, to show a true picture of ‘a day in the life’.

In recruitment, it’s a highly engaging form of content that can help to keep jobseekers interested on your careers site. It establishes credibility and helps to breathe life into your organisations’s values and culture. Instead of a static corporate page, it’s a living, breathing display.

What’s the difference between recruitment marketing and an ATS?

Recruitment marketing software works at the pre-apply or "attraction" stage, whereas an ATS helps you manage the hiring process to select and hire the right candidates for the job. Recruitment Marketing is a standalone application that can seamlessly plug into your existing ATS.

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