Recruitment Marketing
Public

As you may be aware, Google is ending support for its Universal Analytics product on 1st July 2023, and requires all customers to transition their Universal Analytics properties to Google Analytics 4 (GA4) by that date.

For more information refer to the Google article, Universal Analytics is going away.

To support our customers in this transition, we are making changes to how Google Analytics tags are configured in the Recruitment Marketing system.

Previously it was possible for a customer to configure both Google Tag Manager and Universal Analytics within the same theme. However, effective from Monday 15th May 2023, customers will only be able to configure either:

• A Google Tag Manager, which can include their relevant Google Analytics 4 (GA4) property, or
• A Google Analytics 4 (GA4) property.

Depending on your current configuration, action may be required prior to Monday 15th May 2023 to ensure traffic to your career website continues to be tracked correctly by Google.

The specific action required will be dependent on your current configuration.

Scenario 1 - Universal Analytics only

If you currently have only Universal Analytics enabled within your career site theme:

• Follow instructions from Google to convert your Universal Analytics property to Google Analytics 4 (GA4).
• With Organisation > Themes, locate the appropriate theme. Navigate to the Third Party Analytics tab, and enter your Google Analytics 4 (GA4) ID in the field labelled “Google Tag Manager Tracking Code or Google Analytics UA code”. Finally, click Save.
• Your career website traffic will now be recorded by Google against your Google Analytics 4 (GA4) property.
• Check your new Google Analytics 4 (GA4) property to ensure traffic is being recorded as expected.

Scenario 2 - Universal Analytics and Google Tag Manager

If you currently have both Universal Analytics and Google Tag Manager configured within a single theme:

• Follow instructions from Google to convert your Universal Analytics property to Google Analytics 4 (GA4).
• Follow instructions from Google to add your new Google Analytics 4 (GA4) property to your Google Tag Manager account.
• With Organisation > Themes, locate the appropriate theme. Navigate to the Third Party Analytics tab, and:
  • Ensure that your Google Tag Manager ID is entered into the field labeled “Google Tag Manager Tracking Code or Google Analytics UA code”.
  • Remove the ID for your old Universal Analytics property from the field labelled “Google Analytics Tracking Code / ID”.
  • Finally, click Save.
• Your career website traffic will now be recorded by Google against your Google Analytics 4 (GA4) property via your Google Tag Manager account.
• Check your new Google Analytics 4 (GA4) property to ensure traffic is being recorded as expected.

Scenario 3 - Google Tag Manager only

If you currently have only Google Tag Manager enabled within your career site theme:

• No specific action is required within Recruitment Marketing.
• However, you may need to follow instructions from Google to update to Google Analytics 4 (GA4) any Universal Analytics properties which are managed via your Google Tag Manager account.

Regardless of your scenario, please ensure that all necessary actions are completed by Monday 15th May 2023. From this date, support for Universal Analytics codes will be removed from the Recruitment Marketing system.

If you have any questions, please do not hesitate to contact the Support team via the usual channels, or speak directly to your Customer Success Manager.