Recruitment Marketing Public

The Recruitment Marketing module has a blogging engine built into it. This means that you can easily create, publish, and manage relevant blogs in the same place that you manage your web pages. The blog engine also leverages the Recruitment Marketing template feature to ensure that your individual posts display with a look and feel that’s consistent and on-brand with your other careers content.

You can create as many blogs as you like, and there is no limit to how many posts each blog can contain. For example, you may wish to have an “Employee Stories” blog, or perhaps a blog dedicated to a specific department or departments within your organisation. For related information on how to add a blog post to a page, see Content Blocks - Blogs for details.

Blog types

A blog can be manual, meaning that you create the posts yourself, or it can track an existing RSS blog - such as a blog that your organization may publish on its main website. When you sync an existing blog, any new posts that are added are automatically pulled into Recruitment Marketing and made available there.

Creating an RSS blog

1. From the side menu, under Content, click Blogs.
2. Click the New button.
3. Select the RSS based Blog option.
4. Paste in an RSS URL.
5. Click the Save button.

The blog entry displays in the Blogs listing with the title of (Pending Sync). The details of the blog will not appear until the sync has occurred.

RSS based blogs will take some time to sync, but once that process is complete, the Recruitment Marketing blog engine will pull in all available posts and will update to show any new posts that are added, too.

Whitelisting

Contact PageUp to have any new RSS blogs whitelisted. This is to ensure a successful import into the system.

If blog images are hosted on a different domain from the blog, so that the images will successfully import, you will need to either:

• Whitelist the domain hosting the images; or
• Change the hosting location of the images to match the main domain for the blog.

Creating a manual blog

1. From the side menu, under Content, click Blogs.
2. Click the New button.
3. Select the Manual Blog option.
4. Enter a Title.
5. Enter a Description if needed.
6. Click the Save button.

The blog displays in the Blogs listing.

Adding a post to a manual blog

Refer to Adding a post to a manual blog for information.

Enabling blog tags

Tagging a blog post gives you the option to categorize a blog post, for example, blog posts relating to "people" or "events". To make use of this functionality, enable Link Post Tags to Blog Search Page.

Part 1: Configuring "Link Post Tags to Blog Search Page"

1. From the side menu, click Careers Website.
2. Under the Settings section, click Blog Post Page.
3. Click the Blog Post body content block edit icon.
4. Tick the Link Post Tags to Blog Search Page checkbox.
5. Click Save.

Part 2: Enabling "Link Post Tags to Blog Search Page"

When you add a blog post list content block to the page builder, you will also need to check the box Link Post Tags to Blog Search Page option.

1. From the side menu, click Careers Website.
2. Under the Settings section, click Blog search page.
3. Click the Blog post list content block edit icon.
4. Tick the Link Post Tags to Blog Search Page checkbox
5. Click Save.

Tagging a blog post

1. From the side menu, under Content, click Blogs.
2. Click on the relevant Blog item to edit it.
3. When editing your blog post, click the Settings tab.
4. For Tags, select an existing tag or enter a new tag.
5. Click Save.

Managing posts

For each post are options to edit, translate, preview, publish/unpublish, copy, archive, and generate QR code.

Adding a blog to a careers page or template

To feature a blog post or list of posts on your careers site or job page, follow the steps to edit your page or template, then choose the relevant content block from the Content Block Library.

Configuring the blog posts list block works a lot like the jobs list block.

Configuring a blog post page

If you're using a Blog Post Page, it’s possible to leverage the blog post routing functionality to display a different hero image, and when available, the ability to display the blog post image. This avoids the need to have multiple templates.

When the user navigates to a blog post using this template, the image block will either display the default image or, if selected, the blog post’s image. This can be configured as follows:

1. From the side menu, under Content, click Web Pages.
2. Click the Careers Website tab.
3. Under the Settings section, click the relevant item, e.g., Blog Post Page.
4. Click the Add Row icon to add a row of the relevant dimensions. Alternatively, if an Image block already exists, navigate to it and click the Edit Block button.
5. From the Content Block Library, under Common blocks, hover over Image and click Add.
6. Click the Edit Block button.
7. In the Image modal, configure as required, but from the Image Selection drop-down, select Blog post's image when available.
8. Click the Save button.

Refer to Blog Post Routing above for more information on routing functionality.