Recruitment Marketing

Public

Recruitment Marketing has a blogging engine built into it. This means that you can easily create, publish, and manage career-related blogs in the same place that you manage your web pages. The blog engine also leverages the Recruitment Marketing template feature to ensure that your individual posts display with a look and feel that’s consistent and on-brand with your other careers content.

You can create as many blogs as you like, and there is no limit to how many posts each individual blog can contain. You may wish to have an “Employee Stories” blog, for example, or a blog for each individual department in your organisation.

Related: Content Blocks > Blogs

Blog types

A blog can be manual meaning that you create the posts yourself, or, it can track an existing RSS blog that your company may have on its general website, for example. When you sync an existing blog, any new posts that are added are automatically pulled into Recruitment Marketing and made available there.

Creating an RSS blog

1. From the side menu, under Content click Blogs.
2. Click the New button.
3. Select the RSS based Blog option.
4. Paste in a RSS URL.
5. Click the Save button.
   The blog entry displays in the Blogs listing with the title of (Pending Sync). The details of it will not appear until the hourly required sync has occurred.

Whitelisting

Please contact PageUp to have any new RSS blogs whitelisted. This is to ensure a successful import into the system.

If blog images are hosted on a different domain to the blog, so the images will successfully import, you will need to either:

• Whitelist the domain hosting the images; or
• Have the client change the hosting location of the images to match the main domain for the blog.

Creating a manual blog

1. From the side menu, under Content click Blogs.
2. Click the New button.
3. Select the Manual Blog option.
4. Enter a Title.
5. Enter a Description if needed.
6. Click the Save button.
   The blog displays in the Blogs listing.

Adding a post to a manual blog

1. From the Blogs listing, click the blog's title.
2. Click the New button.
3. Configure the post as required.
   
   
   
   
4. Click the Save button to keep the settings.

RSS based blogs will take some time to sync, but once that process is complete, the Recruitment Marketing blog engine will pull in all available posts, and will update to show any new posts that are added, too.

Managing posts

For each post are options to: edit, preview, copy URL, un/publish, and delete.

Note: You can add images and links to your posts, and blog posts will save automatically as you type.

Adding video to a blog post

Users of the Recruitment Marketing blog engine can also add a single video to their blog posts. Video can be a very effective tool in improving candidate engagement, and the Recruitment Marketing platform offers full analytics and interaction capture for each video you add to your blog.

1. Next to the post click the Edit icon.
2. From the Video type drop down, select either video source: YouTube Video or Hosted Video.
3. Enter the Link to Video URL.
4. Use the text editor beneath to add any content you wish to appear below the video. Note: Currently the video will automatically display at the top of the page, above any content.
5. Click the Save button to keep any changes.

Adding a blog to a careers page or template

To feature a blog post or list of posts on your careers site or job page, follow the steps to edit your page or template, then choose the relevant content block from the drop down.

Configuring the blog posts list block works a lot like the jobs list block.

Blog Post Page

If using a Blog Post Page, it’s possible to leverage the blog post routing functionality to display a different hero image, and when available, the ability to display the blog post image. This avoids the needs to have multiple templates.

When the user navigates to a blog post using this template, the image block will either display the default image, or if selected, the blog post’s image. This can be configured as follows:

1. From the side menu, under Content click Web Pages.
2. Click the Careers Website tab.
3. In the Settings section, click the relevant item, for example: Blog Post Page.
4. Click the Add Row icon to add a row of the relevant dimensions. Alternatively, if an Image block already exists, navigate to it and click the Edit Block button.
5. Within that row, click the Add Block button.
6. Select Image from the drop down.
7. Click the Edit Block button.
8. In the Image pop up configure as required, but from the Image Selection drop down, select Blog post's image when available.
9. Click the Save button.