Recruitment Marketing
Public
The following items are changes and enhancements to the PageUp Recruitment Marketing module.
For other modules, you can view the latest changes under Upgrades.
Currently being worked on
LinkedIn CRM Connect
LinkedIn is an important source of candidates for many of our Recruitment Marketing customers, and we are working closely with the team at LinkedIn to deliver a powerful integration between our two systems.
We have commenced work on integrating with LinkedIn's upcoming CRM Connect functionality. The new integration will allow users with access to a LinkedIn Recruiter seat to see key information from their Recruitment Marketing CRM directly within LinkedIn when reviewing candidates.
Additionally, it will be easy to export new candidates from LinkedIn to your CRM with just a few clicks.
Reporting Enhancements
We are making some changes to the way that some of our more complex reports are delivered to our users. To ensure that you are able to make the best use of your time, we'll generate some of these reports in the background whilst you get on with other important tasks, and then we'll notify you when the report is ready to view.
Enhanced Blog Post Editor
Blogs are a great way of driving traffic to your career site, and statistics show that people who engage with this kind of content on your site are more likely to ultimately decide to become an applicant.
To make it easier to create and edit blog content within Recruitment Marketing, we are working on delivering an enhanced user experience that allows for an easier and more intuitive authoring process.
May 2023
Support for Hybrid Remote Jobs
The way that people work is continuing to evolve, and remote working - either fully remote or in some cases hybrid arrangements - is a key aspect of this.
It is important when potential candidates are searching for job opportunities on your Recruitment Marketing powered career site that they are able to easily identify remote opportunities.
We've enhanced our existing functionality to allow jobs to be categorised as:
- On site
- Fully remote
- Hybrid remote (i.e. partially on site and partially remote)
To learn how to utilise this enhancement, please review this article.
CRM: Improved Candidate Search Result Presentation (Full Release)
Following the BETA release of our improved candidate search results grid last month, we will begin a full rollout of this new functionality to all users commencing 31st May 2023.
It is still possible for users to opt into using the new functionality ahead of the rollout to your specific system, and users can still revert back to using the previous style grid for a limited period by following the instructions described here.
Sunset Notice: Social Sharing Functionality
As a result of extremely low utilisation of the current Social Sharing functionality, PageUp has made the decision to sunset this functionality as a directly supported product feature for its Recruitment Marketing and Personalised Job Pages products, and the functionality will be removed on May 31, 2023.
For more information and to understand alternative options, please refer to this article.
Workday ATS: Integration Override Fields (Requisition)
Customers who have an active API integration to the Workday ATS are able to utilise Job Template Fields and the related ATS Field Mappings functionality to populate non-standard job requisition data from Workday against jobs within the Recruitment Marketing system.
This functionality leverages Workday's Integration_Field_Override_Data capability. A customer's ability to include integration field overrides may rely on the configuration options available to them on their Workday platform.
For information on how to configure Integration Override Fields for requisition related data, please review this article.
Workday ATS: Multiple Job Posting Site IDs
When configuring the Workday API integration to pull in job data from the ATS, it is possible to limit the job requisitions which are pulled into Recruitment Marketing to only those jobs posted to specific Job Posting Sites. With this change, it is now possible to specify multiple Job Site Posting IDs.
For information on configuring the Workday API integration, please review this article.
Workday ATS: Retrieve ATS Data for Imported Candidates
For customers with an active Workday ATS API integration, it is now possible to select to retrieve additional candidate data from the ATS when manually importing candidates into the Recruitment Marketing CRM database.
For information on how this functionality can be utilised, please review this article.
Password Reset Functionality
Whilst the majority of Recruitment Marketing users are able to take advantage of SAML based Single Sign On functionality to access the system, a small number of users access their accounts via username and password functionality.
We've made a small change to the process when these users reset their password within the system. Users will now be prompted to enter their existing password when setting their new password.
Jobs: Support for Multiple Locations on Manually Created Jobs
Whilst most jobs that are posted on customer's Recruitment Marketing powered career sites are created via an integration to the customer's ATS system, on some occasions, it is necessary to create jobs manually within the Recruitment Marketing system.
We've now made it possible to assign multiple locations to a manually created job, making it more flexible to post these jobs against a number of different search locations.
Copy to Clipboard Confirmation
There are a number of occasions when the Recruitment Marketing system copies information to your clipboard to allow you to paste it into a document, email or other system. For example, you are able to click the icon against a job to copy the URL of that job to your clipboard.
In an improvement to the usability of this functionality, you will now receive a short confirmation message when this occurs, confirming that the information has been successfully copied to your clipboard.
Transition from Universal Analytics to Google Analytics 4
As you may be aware, Google is ending support for its Universal Analytics product on 1st July 2023, and requires all customers to transition their Universal Analytics properties to Google Analytics 4 (GA4) by that date.
For more information refer to the Google article, Universal Analytics is going away.
To support our customers in this transition, we are making changes to how Google Analytics tags are configured in the Recruitment Marketing system.
To understand how this change may affect you, please review this article.
April 2023
CRM: Improved Candidate Search Result Presentation (BETA)
Building on recent enhancements to the Candidate Search experience within the CRM, we are making some changes to the way that the search results are presented on screen.
The table which shows the candidate search results is being redesigned from the ground up, allowing us to provide a better user experience, and more intuitive usability moving forward.
We are still working hard on some of the more advanced features of the new table, but whilst we are doing that we wanted to allow our users to start benefiting from the improved user experience right away.
The new table will be automatically enabled for all new users created within the system, and existing users can opt in to try the new table by enabling it in their user settings.
To access your user settings, click on your name in the top right hand corner of the screen, and then click the settings icon next your name in the drop down menu.
From the User Settings screen, check the option to Use the new candidates' grid, and then click Save.
You will now see the new table when you visit the candidate screen within the CRM. You can revert back to the previous table at any time by unchecking the box.
We’d love to hear your feedback on the new table, which you can provide via the in system feedback links.
New Job Distribution Channel: BuiltIn.com
We’ve added a new job distribution channel to our already extensive list of channels within Recruitment Marketing. You can now enable a job distribution feed for the BuiltIn network of job boards (builtin.com). BuiltIn specialises in job opportunities within startups and tech companies and also has specific job boards targeted as specific tech hubs such as Austin, Boston and San Francisco. BuiltIn is a paid service, so you will need to create an account with BuiltIn (employers.builtin.com/contact/) and work with them to configure their service to pull jobs from the new feed. For more information on how to enable this and other job distribution feeds within Recruitment Marketing, please review this article.
Carousels: Remove unwanted slides
Following feedback from customers, we’ve updated our recently introduced Carousel functionality to allow users to delete or remove entire slides from the Carousel. Previously it was possible to delete or remove individual columns from a slide, but there was no option to remove an entire slide from the deck. As shown below, you can now easily remove an entire slide from your Carousel deck by simply clicking the delete icon to the top right of the slide.
To learn more about creating and configuring Carousel content for your Recruitment Marketing powered career site, please review this article.
CRM: Date range added to ATS Statuses filter
Following on from recent enhancements to the filters within CRM candidate grid, we’ve now enhanced the existing ATS Statuses filter by adding a date range capability to the filter.
By utilising the date filter, it is now possible to constrain your search by a particular date range, so it becomes possible to execute as search such as “all candidates whose ATS status was x within the last 30 days”.
FAQs: Set initial display state
We’ve added functionality to allow you to determine whether the answers to your FAQs should be shown opened or collapsed by default. Previously, all answers were initially displayed in the collapsed state, by when adding the FAQ block to a page on your career website, you can now specify the default state within the settings.
Greenhouse: Automatic sync of ATS candidate tags
For customers with an integration to the Greenhouse ATS, the tags attached to candidates within the ATS will now be automatically synchronized to the CRM profile of the corresponding candidate within Recruitment Marketing. If a tag is added or removed from the candidate’s profile in the ATS, this will automatically update on their CRM profile the next time the candidate integration runs. It should be noted that tags which have been added to the candidate directly within Recruitment Marketing, either manually by a user, or as the result of a workflow, will not be affected by the synchronization of tags with the ATS. For more information on the configuration of the ATS integration with Greenhouse, please refer to this article.
March 2023
Job Search Block - usability enhancements
We are continually looking to understand how we can improve the candidate experience when searching for jobs on our customer's career sites. Based on discussions with customers and candidates, we've added some new functionality to the Job Search Result block.
The new functionality, which can optionally be enabled, allows for the inclusion of the following elements:
- "Clear Filters" button - this resets the currently selected filters. By design, it does not clear the keyword search box.
- Active filters indicator - when this option is enabled, the currently selected filters will be displayed to the candidate underneath the keyword search box.
- Sort by - when enabled, the candidate can now choose how to order the search results. Supported options are by title (A to Z, Z to A) or by last updated date (oldest to newest, newest to oldest.
The options can be enabled via the Job Search Result block on the relevant pages within the page editor:
To understand how to configure the Job Search Result block, please review this article.
Additional Carousel layout option
Building on the recent release of our self-service Carousel content builder, we've added a new option to allow for more flexibility in layout.
The new option allows your to add columns to a slide in either a 1/3 and 2/3 layout, or alternatively a 2/3 and 1/3 layout. This layout is popular when displaying employee testimonials or quotes, with the 1/3 generally used to show an image of the employee, and the 2/3 used for the text of the quote or testimonial.
For more information on building Carousel content, please review this article.
Video blocks - supporting text
We've enhanced the configuration options available to you when adding a video content block to pages within your Recruitment Marketing powered career site.
You can now add header and / or footer text to the video block using the content editor on the video block configuration screen.
To learn more about configuring content blocks, please review this article.
Location Management
When managing locations, we've made it easier to locate the location you are looking for by adding the ability to search for the location using the ATS identifier for that location. The identifier is also available as a column when viewing the locations.
Additionally, we've also updated the filtering options on this screen to allow you to search for locations which are currently not in use by your actively posted jobs. This makes it easier to identify locations which may now be obsolete.
Reporting User Role
A new user role (or permission) has been added to the Recruitment Marketing system to ensure that customers are able to appropriately provide access to their users. The new role controls which users have access to the reporting functionality within the system.
The new role has been automatically assigned to any user who previously had permissions to view reports by virtue of the other roles they had assigned to them, so no specific action is needed to provide this new role to your existing team members.
For more information on user roles within the system, please review this article.
New candidate - document upload
When manually adding a new candidate to your Recruitment Marketing CRM, it is now possible to optionally upload a document at the same time. This may be useful if you are looking to attach their resume, or other supporting documentation to their candidate record.
CRM Filters - additional date range filters
Following on from our recent enhancements to the filters available within the CRM candidate grid, we've added the date range filter to a number of additional filters, allowing you to constrain your search to a specific time period.
The date filter has been added to the following:
- Jobs Applied
- Jobs Dropped Off
- Jobs Application Completed
- Jobs Viewed
- Jobs Favourited
In each case, you are able to filter by a specific date range, or alternatively, you can apply a relative range (e.g. last 30 days).
External Widgets
Our Widget functionality allows you to extend the reach of your Recruitment Marketing powered career site and CRM beyond the boundaries of the site itself, allowing you to engage with candidates as they interact with your organisation in other places on the internet.
For example, wouldn't it be awesome if an engineer who was reading about the engineering department on your organisation's corporate website, could sign up for your engineering talent community right there from that page on the corporate site?
How about if you could display a list of currently advertised engineering opportunities right there on that same page as well?
Well, our widgets make this a reality, and they are amazingly easy to set up. Find out how to create one here.
February 2023
Marketing Analytics - expanded block analysis coverage
Recruitment Marketing's innovative block analysis functionality allows customers to understand how specific content on their career site is resonating with potential job seekers who visit the site.
By reviewing the block analysis for specific pages, it is possible to identify content which resonates strongly, and conversely, identify content which may be under-performing in terms of candidate engagement, allowing the customer to make educated decisions about how to update those pages for maximum benefit.
In order to further empower our customers, we've extended the coverage of the block analysis functionality to cover additional types of content with their career sites. In addition to the existing regular web site pages, it is now possible to view the block analysis for pages of the following types:
- Job templates
- Blog post templates
- Blog search pages
- Candidate settings
For more information refer to Viewing a block analysis report.
Job Summary field available to display on job template pages
We've made an update to allow the job summary field, which is supplied by some ATS integrations, to be displayed as part of the Job Description block on your career site.
Historically, the summary field has only been available to include as a field in the Job Search Result block, but can now be included along with the job description on a job template page as well.
eArcu integration: improved candidate user experience
We've updated our integration with eArcu to provide candidates with a better user experience when commencing their job application. Moving forward, when a candidate submits their apply call to action on Recruitment Marketing, the candidate's email address, along with their first and last names, will be passed to the ATS, and pre-filled into the candidate's application.
Content management system: page library
It is now possible to toggle your view within the Page Library to view pages that you may previously have archived. Additionally, those archived pages can now be unarchived.
Workday integration: identification of remote work opportunities
Starting with the introduction of v39.2 of their API, Workday introduced a new fields which allows customers to more specifically define the type of remote work which is appropriate for a particular job. We have updated our integration with Workday API to allow customers using this new field to leverage that data to identify the remote work opportunities within Recruitment Marketing. For more information refer to Workday API integration.
January 2023
Carousel content blocks
As part of our commitment to ensure that customers are able to keep the content on their careers site fresh and up to date without the need to have HTML coding knowledge, we've introduce a new content block which allows customers to create and manage carousel content within the career site.
A carousel is a slideshow which allow for the cycling of a series of content within a content block on a page within your career site.
Carousels are made up of a series of slides, which can be cycled manually by the visitor, or can be configured to auto-cycle after a specified amount of time. Within each slide, there can be one or more items of content.
Common scenarios where carousel blocks are utilised include:
- Page header images
- Employee testimonials
- Displaying awards / logos
An example of a carousel is shown here:
To learn more about carousels, and to understand how to easily add them to your career site, refer to Managing carousels.
Job summary included in keyword search
An updated has been made to the keyword search functionality on the job search within the careers site to incorporate the summary text for the job into the search.
It should be noted that not all ATS integrations provide a summary field as part of their available data. You can check whether your ATS passes this information to Recruitment Marketing by viewing a job within the system and validating whether this field is populated:
CRM: Enhanced candidate filtering functionality
We know that it is important for our customers to be able to effectively search the candidates within their CRM database in Recruitment Marketing, so we've recently made some enhancements to the search filters within the candidate screen to ensure that customers are able to easily and intuitively perform the searches they need to when mining that important data.
Firstly, we've added the following filters to allow customers to further refine their searches:
- Interaction > Applications complete - date range
- Interaction > Job countries
- Interaction > Job regions (e.g. US states, UK counties)
- Interaction > Job world regions (e.g. APAC, EMEA)
- Interaction > UTM Parameters - Source (includes date range)
- Interaction > UTM Parameters - Medium (include date range)
- Interaction > UTM Parameters - Campaign (include date range)
- Candidate > Recent Location > Matches region (e.g. US states, UK counties)
- Candidate > Recent Location > Matches world region (e.g. APAC, EMEA)
Additionally, we've made it easier to work with some of the existing filters, by making the following changes:
- Standardised the filtering options, where appropriate, to be "Has all of", which effectively acts as an AND operator, and "Has any of", which effectively acts as an OR operator
- Where a defined list of options is available, such as a list of countries, or the responses to a drop down field on a CTA, the filter now presents those options via a multi-select drop down list, so it is no longer necessary to enter free text into the filter.
See below for an example of an OR search within the new Job world regions filter:
CRM: Configuration of candidate grid columns
We've made it easier to configure the columns in the candidate grid within the CRM to just show you the information you are interested in.
You can easily customise the displayed columns by clicking the Columns button in the top right of the screen, and toggling on or off the columns you'd like to see displayed.
New ATS integrations: Hirebridge and Jobtrain
We've added two new ATS integrations to our extensive suite of existing integrations, with the inclusion of Hirebridge and Jobtrain.
To find out how to configure these new integrations, refer to: