Recruitment Marketing Public
Webinar 1: How to build a landing page in 5 minutes or less
Learn how to effortlessly create engaging landing pages in minutes with our intuitive Recruitment Marketing platform. Discover the ease of customising templates, swapping out media elements, and optimising for mobile devices. Explore the importance of effective calls-to-action and the convenience of duplicating branded pages for consistency across career sites. Join us to unlock the full potential of Recruitment Marketing in revolutionising talent acquisition strategies and driving recruitment success.
Join in on the conversation (sign-in required)
Webinar 2: Analyse more with Clinch Analytics
In the latest episode of Mining the TA Gold, Marcus and Lo delve into the analytics provided by Recruitment Marketing directly within their platform. They revisit a previously discussed landing page example, noting its low interaction rates highlighted by a colour-coded heat map. By analysing the data, they identify areas for improvement, such as optimising the placement of key elements like videos and calls to action.
They then explore broader analytics capabilities, including tracking the candidate funnel across various pages and stages of recruitment. The conversation extends to understanding traffic sources, assessing return on advertising investment, and analysing job-specific metrics like source of hire and peak engagement times.
Marcus emphasises the importance of leveraging these insights to enhance recruitment strategies, reduce time-to-fill, and improve overall engagement with job seekers. The episode concludes with a teaser for the next instalment, which will focus on clinch content strategy, specifically blogging, and the integration of exciting AI functionality.
Join in on the conversation (sign-in required)
Webinar 3: Leveraging AI and Blogging Strategies for Authentic Candidate Engagement
In this episode of “Mining the TA Gold,” Marcus and Lo explore effective blog content strategies to enhance candidate engagement and provide an authentic glimpse into organisational life. They emphasise the importance of diverse, regularly updated blog content, as demonstrated by companies like Golden Hippo and APM, which utilise blogs to share personal stories, leadership insights, and workplace culture. Highlighting the powerful impact of blog content on recruitment, they cite an example where a client hired ten candidates in a month who had interacted with their blogs.
The webinar showcases the functionality of their platform, allowing users to create targeted blog content efficiently. They demonstrate the AI-powered content generation tool, which can draft initial blog posts on topics such as "a day in the life of a solutions engineer", offering different writing styles and tones to suit various audiences and purposes. This tool not only saves time but also ensures the content maintains authenticity and relevance. The session concludes by reinforcing the value of blogs in showcasing internal mobility and commitment to employee growth and hints at future topics, including workflow automation and tagging in the platform.
Join in on the conversation (sign-in required)
Comments
Article is closed for comments.